Recent studies show that 77% of consumers are motivated to make more purchases from companies who are committed to making the world a better place, while according to 73% of investors, efforts to improve the society and the environment contribute to their investment decisions. These numbers clearly show one thing — that corporate social responsibility (CSR) is a vital factor for the long-term success of companies. 

If you are looking into optimizing your business operations and thereby, your profit, read along and learn how you can do corporate social responsibility correctly.

 

Building a Project Around Your Company Values and Core Competencies

In order to truly ensure success, it is vital to have your CSR efforts aligned with your company’s values and core competencies. Connecting CSR to these two factors boosts performance among employees and improves brand image. This is based on the fact that your employees may have likely already immersed themselves into these values and competencies as they worked, therefore making the implementation of the project more efficient as they contribute to it according to their best efforts.

 

On the other hand, your audience may have already gained familiarity with your brand from previous marketing campaigns which incorporated your company values. By building your CSR around it, you are more likely to increase your customer visibility and revenue streams as you touch your target audience from another aspect.

Determine Issues That Matter to the Stakeholders

To ensure participation and gain a positive response for your CSR strategy, it is vital to develop a project inspired by what your stakeholders care about. To this end, polling customers to determine the causes which matter to them are crucial, along with collecting employee feedback and assessing community needs. This will help you maintain and improve brand loyalty, as all stakeholders are bound to continuously purchase products in order to provide for a social benefit that matters to them.

 

Be Open for Feedback and Improvement

Not all CSR efforts are successful. In fact, even the biggest companies, such as Volkswagen, have once failed in their social responsibility projects. To make sure that all your plans will become successful, it therefore becomes crucial to learn, respond, and improve.

 

These actions may be done by continuously researching and making yourself familiar with the ever changing needs of the world and the causes attributed to it. By doing so, you can ensure that all your CSR efforts are timely and relevant. Aside from that, it is also vital to open yourself to feedback, as this will help you see matters in the eyes of your stakeholders, helping you adjust and grow your plans as needed.

 

Build a Better Reputation Through CSR

As more customers and employees become involved in causes that are important to society and the world, it is critical not only to execute your CSR efforts correctly, but also to make them accessible to these stakeholders through companies that focus on social media and reputation management in Dubai and other fast-paced business hubs.

Build your company image better by reaching out to Be Unique Group, a company that specializes in social media management in Dubai for your CSR efforts to gain a wider reach.