Start & Strategy
This is where you get to know us, and we get to know you! We learn everything there is to know prior to starting a campaign to thoroughly understand your business.
When creating a new campaign from scratch, we have various methods and opportunities available to create a perfectly functional and results driven campaign. We will recommend and suggest the best options to move forward.
Determining your goal is crucial for the campaign to be effective. As our sole purpose is to make this nothing more than a success and growing source of benefit for our client's business.
Discovery & Analysis
Our primary focus is to understand your requirements, goal and aspirations for your business. Based on this we create a plan specifically to achieve nothing but the highest success for your campaign(s).
Choosing the correct keywords allows us to be displayed not only to the correct audience but to search terms that are cost effective. A detailed study of all possible keyword options will be researched and presented to you.
Studying the specifics of your direct competitor’s plans and strategies is essential for campaign success. Measuring both opportunities and risks involved in campaigns help tremendously with overall campaign set-up.
Campaign Set-Up & Optimization
Once a campaign is set-up and running in the very first few days we're able to see which additional terms and keywords we can target that customers are searching, giving us more reach and areas to capture your perfect clients.
Landing Page Optimization
Creating a landing page which is not only SEO optimized to help reduce your cost as much as possible, but also user friendly to convert customers. Landing page(s) convert on average 20-30% more than someone going directly to a website, we create landing page(s) that are not only unique but deliver results and high click through rates i.e. the amount of people visiting and converting is high.
Making sure your campaign’s keywords are correctly managed i.e. with low cost-per-clicks and likewise the ad copy is attracting customers not only by appearing at the top of the page of Google (above your competition) but also in such a way it drives people to be curious enough to click and inquire about our landing pages.
Measuring the source of where inquiries come from gives us the information to present exactly what you need to know....'is the campaign making profit?'. By monitoring in conjunction with the sales team we can determine how many inquiries are coming from our online efforts, allowing you to measure the performance of the campaign.
We personally visit and train your team on how to handle inquiries, not only with speed (speed stuns, the quicker we respond the quicker we can convert them before someone else does, and most important leave a GREAT impression).
Professionalism & Tonality
We all agree that the tonality of a person over the phone makes all the difference whether you want to go to that business or not. Besides speed and quickly responding to an inquiry, how we perform the call and convert them to visiting your business / 'qualifying them is very important to save both time and energy with each lead', we help train your team to answer and deal with all possible outcomes and responses from your potential clients.
The best way to see performance is by measured and to-the-point reports. With a complete list of all inquiries received, and direct sales from your business (resulted from the online campaigns) allows you to see all the information you solely need, allowing you to focus on your business.
We're very transparent with our reporting and results, through our cloud based software you can monitor your campaigns from anywhere in the world at any time.
We measure your end result (bottom line) from your ad campaigns and not just clicks