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Angela Soudi

5 Tips To Make Sure Your Google Ads Drive Sales.

February 28, 2022

Head of Hospitality

Angela Soudi

Head of Hospitality
Social Media

Article Overview

10min read

The key to driving sales using Google Ads lies in testing and optimization. However, many have a problem understanding how exactly they work, and how to handle these campaigns successfully. While you can professionally and efficiently get them done through a reliable Google Ads agency, here are 7 simple tips you can also consider to drive sales through Google Ads.  

Test your Keyword Match Types For Your Campaigns

Review and update your keyword match types for the campaigns. Matching keywords helps google determine how relevant a search term is for an ad and will therefore display them more appropriately and more effectively. 

Try to include a variety of campaigns with a mix of match types that will support the goal of each campaign. With time you will be able to refine and segment your performing campaigns and eventually your matching strategy will change. When you gradually switch to a more broad match, you’ll gain more control over the traffic you are receiving and through that, you can increase sales. 

Consider Adding Negative Keywords To Your Campaigns 

Although easily overlooked, negative keywords are one of the most powerful tools in your Google Ads Campaigns. Negative keywords keep ROIs in line, as they prevent you from spending money on keywords that will not have a good return. They make sure that searches only show ads that are relevant to what is being searched. 

Negative keywords also increase the likelihood of more targeted traffic which increases conversion. This tip is mostly useful for ads that have low-click through rates or those that are high-cost yielding or no conversions. 

Increase your Budget with Long-Tail Keywords

On average, 29% of keywords with 10k searches per month have three or more words. Try to test and add long-tail keywords to make sure you are getting more targeted traffic that is likely to convert. Long-tail keywords also pose less competition and so have a high chance of converting. Although this strategy is seen as unpopular, long-tail keywords can lower CPCs while increasing sales as well. 

Audit your Keywords and Remove Duplicates

Always audit your keywords and remove duplicate ones. Duplicate keywords impact your quality score alongside eating up your budget. If you try to bid on the same keywords more than once, you are essentially competing with yourself and unnecessarily increasing the cost-per-click.

Duplicates prove much more effective in increasing your sales only when you are bidding on the same keyword that will be used for different placements, searches or display ads, using different match types for duplicate keywords or when your ads are segmented to service different locations. 

Combine and Test Ad Groups with RLSAs

If you’ve had Google Ad campaigns that were once driving sales but have now started to dwindle, then it’s time to pause those existing Ads and reactivate them by testing them with Remarketing Lists for Search Ads (RLSAs). 

Sometimes your old Ads can be stable and perform well with remarketing campaigns. This tip makes an important addition to your sales funnel. RLSAs work mainly by drawing traffic back to your site and thereby increasing the chances of conversion. One of the most efficient ways to do this is by utilizing Google’s campaign drafts and experimenting. 







Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
Social Media
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