Menu Engineering

DRIVE PROFITS WITH AN AWARD-WINNING MENU

Strategic Menu
Engineering For Maximum Profits

Your Menu is immediately the best marketing tool you can take advantage of to increase your sales. Menu engineering ensures you get the most of your sales opportunities.

  • 30+

    Years
    Experience

  • 40+

    Employees &
    Growing

  • 500+

    Successful
    Projects

  • 4

    Offices Across
    The Globe
how we do it

There’s More To Food Menus Than
A Good Layout And Design

Menu Engineering is both a science and an art that involves analyzing data, conducting research, and carefully strategizing product placements for the best first impression.

  • Analyzing Your
    Menu Items

    With industry experts as part of our team, we analyze recipes, menu costs, and generate a projected costing of your menu items. This enables us to strategically arrange your menu items.

  • Designs
    That Compel

    The design and layout of your menu will have your customer’s behavior in mind. From the typography, the borders, type of material, and the colors, every detail is intended to serve a purpose.

  • Ongoing
    Process

    Menu engineering is an ongoing process. We understand that consumer behavior is constantly changing and keeping up with trends is crucial to stay ahead of the curve.

WHY SHOULD I ENGINEER MY MENU?

Increase Your Profits Up To 20% With Menu Engineering

At Beunique hospitality, we connect your ideas and our expertise to bring together an exclusive restaurant into business. Below are the steps involved and we perfect each of them to bring your dream to reality

  • 1. Flexible Menu Offerings
  • 2. Appealing Menu Aesthetics
  • 3. Optimized Pricing Placement
  • 4. A Better Projection Of Your Profits
  • 5. Reduce And Manage Your Wastage Effectively

01 Flexible Menu Offerings

Menu engineering enables you to have a flexible menu that can easily accommodate any changes in consumer behavior. Organizing your menu is achieved through an analysis that does not only focus on your profit margins but also on your customer preferences. This means better menu organizing according to gathered data from your customers.

02 Appealing Menu Aesthetics

There are three key elements to a successful menu aesthetic - the font, layout design, and the description/content, or simply the text. Methodically designed menus give attention to these critical details. Fonts provide the personality and overall set the tune and appeal of your menu. This is then enhanced by the design- keeping in mind the brand guidelines and the use of the write layout and color. To top it all of, an excellent copy is needed to properly convey the description of the dish.

03 Optimized Pricing Placement

An excellent menu copy goes beyond its descriptions, image, and the overall aesthetic. With menu engineering, you’ll be able to provide the best pricing. Pricing placement plays a significant role when customers decide to purchase. The ideal menu is one that compels customers to base their decisions on taste rather than the budget and having specialists to do just that, is crucial for your restaurant.

04 A Better Projection Of Your Profits

Menu engineering entails the need for a thorough analysis and understanding of your menu items, customers, and the market. As it is both a science and an art, menu engineering involves mathematical data analysis to provide the best to increase profitability while considering the design, and aesthetics of your menu. Through menu engineering you are able to influence your customers’ behavior and at the same time, project the best outcome for your restaurant business.

05 Reduce And Manage Your Wastage Effectively

Menu engineering will enable you to effectively reduce your food waste. Since the menu planning process involves monitoring the quantities of food that’s going to be prepared, your crew will only get to use the specific amount of ingredients to use. This way, it is easier to manage food wastage. Overall, the reduction in food wastage will have a positive impact on your bottom line.

Happy Clients

  • Amira’s Deli, The Pointe

    Amira’s Deli, situated at The Pointe, Palm Jumeirah, boasts of its fusion cuisine - American Deli and European bakery. Our team at Be Unique Hospitality was tasked to engineer their menu to fit its unique concept. Moreover, we also arranged recruitment and staff training for the restaurant.

    • 5-star rating in Tripadvisor
    • Consistent positive reviews
    • Designed a unique and wide selection menu that infuses French, American, other international cuisines.
    View Case Study

  • Logma

    Logma is an Emirati food restaurant that has branches in Box Park, Al Wasl Road, Mirdif City Center, and Dubai Mall. Their Riyadh branch is also opening soon. Be Unique Hospitality conducted superstar staff training for the employees in the restaurant that included guest expectations, menu knowledge, selling techniques, and complaint handling.

    • Improved staff performance and received positive feedback from dine-in customers through Zomato (4.3 stars) and Tripadvisor (4.5 stars)
    • Nominated for MENA restaurant awards for 2019 and 2020
    View Case Study

  • That Cafe, Abu Dhabi

    That Cafe is a 2-storey cafe with outdoor seating, located at Al Bateen, Abu Dhabi. They are known for their gluten-free, and vegan options. Be Unique Hospitality provided a full service for That Cafe, from its early conception, menu design, interiors, recruitment, staff training, and actual operations.

    • Developed a wide range of menu options from breakfast meals, desserts, and vegan and gluten-free options
    • 4.2 stars in Google Reviews
    View Case Study

  • Nene Chicken

    Nene Chicken is a Korean fast food that specializes in Korean-style fried chicken. They are located near Ski Dubai’s Foodcourt, Mall Of The Emirates, Dubai. Be Unique Hospitality has been part of Nene Chicken right from the beginning. As their consultants, we helped them in business planning, staff training, recruitment, location scouting, and initial restaurant operations.

    • Attracted high-volume customers in MOE and around Dubai
    • 4-star rating in Zomato
    View Case Study

  • Majlis Al Sultan

    Majlis Al Sultan is a contemporary Middle Eastern restaurant located on Al Wasl Road. We were part of the conception of the restaurant from the feasibility study, concept creation, menu engineering, interior design, right down to staff training, and actual operation. We guided the restaurant owners in actualizing their dream restaurant. Today, they are one of t he most sought after food establishments in Dubai.

    • Awarded Favourite Middle Eastern Restaurant 2019
    • Included in the Top 50 Lebanese Restaurants in Dubai
    • 5 Star Rating in Tripadvisor
    View Case Study
LEARN MORE

Frequently Asked Questions

  • Can I conduct menu engineering on my own?

    Without the expertise and industry knowledge, it would be difficult if not, impossible to conduct a proper menu engineering. Working with restaurant consultants guarantee that your menu is designed and planned properly.

  • How long should my menu descriptions be?

    Your menu descriptions will depend on the kind of appeal you want your restaurant to have. Some menus have short text and others have long, descriptive ones. Your consultant can help you make guided decisions that will help you choose the best type of descriptions that will work with your overall restaurant theme.

  • What are the different types of Menus?

    Several types of menus are used by different restaurants. The common ones are; a La Carte menu, or item by item menu; do jour menu or the dish of the day; the cycle menu, and the static menu which is the most popular. Static menus are generally divided into different categories making it the most used menu type.

  • What are some of the common menu design mistakes?

    A poorly designed menu can overwhelm and confuse your customers. The use of long descriptions can also affect the layout of your menu, making it look busy and difficult to read. Brand continuity can be an issue and incorrect placement of items as well. Because of this, working with professionals is crucial in creating an appealing and compelling menu.

  • What is a Functional Menu Mix?

    In simpler terms, a menu mix is a menu that has the right balance between different profit margins distributed across your menu. For instance, low and high cost dishes can have small differences in their price points. A functional menu mix is something that effectively attracts customers to purchase more from your items.

  • Does Menu Engineering Involve Psychology?

    Definitely! Menu engineering involves analyzing the behavior of your target customers and is backed by research, quantitative research and of course, consumer psychology. Ultimately, engineering an effective menu entails the need to study the consumer’s desires, preferences, and emotions that influence their purchasing decisions.

Testimonials

Campaigns & Strategies Designed To
Exceed Client Expectations

Be Unique Hospitality conducted superstar staff training for our employees in the restaurant that included guest expectations, menu knowledge, selling techniques, and complaint handling. With their help, we have been nominated twice for the MENA awards in 2019 and 2020.

Be Unique Hospitality was with us since the conception of the restaurant from the feasibility study, concept creation, menu engineering, interior design, right down to staff training, and actual operation. The team guided us in actualizing our dream restaurant. Today, we are one of the most sought after food establishments in Dubai. We were also awarded Favorite Middle Eastern Restaurant in 2019.

Be Unique Hospitality has been part of Nene Chicken right from the beginning. As our consultants, the team helped us in business planning, staff training, recruitment, location scouting, and initial restaurant operations.

The team at Be Unique Hospitality provided a full service for us at That Cafe, from concept creation, menu design, interiors, recruitment, staff training, and actual operations. Today, we are a well-loved establishment with customers flocking from different emirates.

Be Unique Hospitality was tasked to engineer our menu to fit our unique concept. They designed a unique and wide selection menu that infuses French, American, other international cuisines. The team also arranged the recruitment and staff training for our restaurant.

Optimize Your Menu For Maximum Return Of Investment

Your Future Success
Is Our Reference

We have over 3 decades of experience working with clients and turning dreams into reality. From Bars, Spas, and Hotels we have stood with each of our clients from day one to ensure their dreams come true!