01 Business Planning
At Be Unique Hospitality, we bring your ideas and our expertise together to create a customized business plan for your restaurant. We want to understand your passions, and objectives, to make sure we help create a profitable venture for you.
We strive to always be up to date with the latest food trends to help guide you through the industry. Staying ahead of your competition through innovating is the 'secret recipe' to a successful restaurant.
A business plan outlines your goals, strategies for growth, unique selling proposition, plan to market your restaurant and more. Unsure how much money you need to start your business? A detailed plan will forecast the initial capital needed to get your business running and outline the milestones to determine profitability.
02 Feasibility Study
Through a feasibility study, we will determine the practicality and potential of your food business. This is done through a preliminary analysis of your restaurant idea.
During the feasibility study, market surveys will be conducted to get to know the target consumers and their purchasing power, assess the competition and evaluate the marketability of a location. Moreover, in the course of the study, opportunities are explored, challenges are determined, and solutions are developed.
Projected revenues and expenses are included in the feasibility study to provide an outlook of how the business will be moving forward in terms of finances. Overall, the feasibility study we will conduct aims to place your business idea forward.
03 Concept Creation
After conducting the feasibility study, it’s time to decide on the right concept for your food business. By now, you already have an idea of what appeals to your target consumers as well as meeting the market expectations of your desired location.
Part of creating a concept that sells is choosing an effective serving style. This means choosing between a casual service, formal dining, or a fast-food setting. Designing a menu based on the cuisine of your choice is fundamental as well.
Our hospitality team has worked with several restaurant owners in designing a menu that effectively translates food concepts into a plate. Finally, choosing a theme to tie your restaurant concept together is the final step. Our team will guide you through realizing the concept that will work best for your restaurant.
Branding will always coincide with your chosen concept, from the colors you use in your logo, the overall feel of your interiors, right down to the packaging and marketing materials.
We work closely with you and our creative team to develop the branding that effectively amplifies your brand story and create cohesion and consistency within your food business.
Ultimately, our goal is to create branding materials that will show your restaurant’s personality and create a unique dining experience for your customers.
05 Franchise Modelling
One of the ways that can drive growth to your business is through franchising. To accomplish this, our experts work to evaluate your current business model. Your concept will also be assessed if it can be efficiently replicated.
Several processes will be taken into consideration including sales reporting and tracking, inventory processes, logistics, supply chain management, employee training, and royalties. Our team will identify which of these aspects needs to be streamlined and improved as well as identify if a structure is in place.
Our team will ensure to develop a sound business infrastructure that will be profitable not just for you but for your future franchisees as well. This means a well-rounded franchise model for your business.