Research + Social Listening
Discovering what your customers care about
To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customer. We use social listening tools to see what people are saying – about your brand, competitors, industry, and business-related topics – generating data for actionable strategies.
We also identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.
Channel Planning + Optimization
Optimize For Maximum Reach
In order to recognize which channel suits you best, it is beneficial to explore where your customers are the most concentrated. We search all of the present social media channels and its demographics and identify which platform holds most of your customers.
We determine the kind of content that keeps your audience engaged and enhances your social media activity. Through that, we find out what your customers are prone to like and tailor your content according to that.
Maintaining your social media means that there is a solid communication channel established between you and your customers. We make sure that we effectively communicate with your audience and handle their engagements with your channels in an optimal way.
Content That Compels
It is important to realize that your audience prefers content relevant to the current events that stand out. We conduct the research and make content for your social media that is highly attuned to the current events that can improve engagement with your audience.
Your audience will more likely relate to you if you understand the way they communicate. We make sure to identify with them and speak their language on your behalf so that they can be closer to you.
Showing positive vibes is essential on your social media. We create positive and exciting content for you so that your feed can always be bright. We create content that will inspire your audience.
Build Organic Relationships That Last
Our team will build your platform organically and help you gain more online engagements. We share valuable content on your social media channels that can pique your audience’s interest.
Showcasing your true potential through social media platforms will establish trust within your audience. We help you build your brand organically through your personality and show off your brand values.
Our main aim is to emphasize your brand through your organic social media content. We make sure that your brand shines through your content and community engagements.
Bolster Your Page Through Paid Social
We ensure that your content reaches your customers. Our team uses paid ads on your social media and targets them to the right audience.
Pur experts use paid content to highlight your brand values that are originally present in your organic content. Our target is to show what your brand stands for through paid means.
Our team utilizes your paid content and targets them at potential users outside of your existing audience which further improves your reach.
Measurement + Reporting
Measurable Strategies That Work
We use our team expertise to identify which strategy is working or not and measure its success. We find out which content to optimize based on your social media success.
Our team explores how many people are talking about your brand and measures the amount to see if your content is working or not.
Using innovative tools, our social media managers figure out how many of your audience is reached by your content. We make sure to find out if your customers are actively engaging in your social media platforms. With the data gathered, we create a strategy to improve your social media performance.