Be Unique
Angela Soudi

Exploring The Different Types Of Marketing Firms

March 14, 2022

Head of Hospitality

Angela Soudi

Head of Hospitality
Social Media

Article Overview

10min read

There are several types of agencies to choose from when it comes to marketing and advertising your company. Marketing firms can assist your company in developing a strategy or providing specific services to help it grow through marketing and advertising channels. 

There are many different types of marketing and advertising agencies, each specializing in a different area of marketing and advertising. 

Continue reading to learn about the various types of agencies and how they can help you grow your company.


  • Advertising

This is the style of a traditional marketing firm. This was the only type of marketing available prior to the internet’s invention. A typical advertising agency provides a variety of services, including branding and digital marketing. Advertising agencies control the television, radio, print, and outdoor advertising markets. They usually work with bigger companies that have a lot of money to spend on marketing.


  • Digital

More and more digital-only agencies are springing up in this digital age. They specialize in search engine optimization, e-commerce, content marketing, and social media marketing.

Many companies in this category create websites, write blogs, and manage social media accounts. Search Engine Optimization (SEO) agencies, application development (Apps), and Pay-Per-Click (PPC) agencies are some of the sub-categories.


  • Promotional

For promotional campaigns, a promotional agency focuses on retail and packaging. Advertising, content, merchandising, promotional displays, and promotional products are all examples of this.


  • Social Media

This type of firm focuses on creating and growing your social media platforms in order to increase website traffic and sales. They’ll use social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube to provide engaging and interactive content to your audience. Typically, a social media agency will manage blogs, design graphics, and develop content for your platforms.


  • Account Based Marketing

Account-based marketing (ABM) is a method in which a provider tailors marketing and sales assistance to a chosen set of clients that represent considerably higher expansion or development prospects.

Business-to-business (B2B) enterprises who wish to offer their product or service to specific organizations would benefit the most from ABM.


  • Public Relations

Public relations firms assist you in looking your best in public. News announcements, press conferences, content production, event management, and product placement are all common services.

They can also assist with the introduction of new websites and products. Some larger marketing firms may have a dedicated public relations department.


  • Freelancing

Individuals that are specialized in a certain part of marketing are known as freelancers. They are not agencies. When hiring a freelancer, it might be hit or miss, so be sure they are qualified and experienced for the project. Freelancers are ideal for a short-term assignment since they specialize in one aspect of marketing. They won’t be able to handle the entirety of your marketing effort.

The fast expansion and evolution of marketing has blurred the distinctions between various types of “agency.” It’s critical to establish clear expectations with any agency relationship, including a communication rhythm with regular check-ins to ensure deliverables are met, assigning a day-to-day resource/staff member to manage the partnership, and scheduling regular reviews to evaluate the marketing plan and business strategy.


Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
Social Media
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