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How to create a winning content marketing strategy

February 7, 2017

Head of Hospitality

Head of Hospitality
Search Engine Optimization

Article Overview

10min read

You may have heard the phrase content is king. Make no mistake it is true, content is essential to an online marketing strategy. Whether it is search engine optimization, email marketing or social media marketing, none of these would succeed without high quality content. A recent study reveals custom content will be the most ingrained component of digital marketing. How do you run a successful content marketing strategy? It is an intricate process; however, we are here to provide crucial steps to prepare your strategy for 2017.

What is the core business goal?
What is your business objective? You need specific objectives and goals for every business endeavor. What goals do you intend to accomplish through content marketing? For example, do you want to increase the number of people who sign up for your newsletter or you want to fuel link building efforts. Once you’ve got perspective on your objective the next step is to organize a readable format. Keep track of your goals at all time, this should be your measurement or benchmark.

The mission statement should be reflected in your content
You should incorporate a core message in your content marketing strategy. A core message is what will distinguish your brand against other content producers. Stay true to it, to ensure there is value in it. Create a mission statement to identify who you are, what your company is all about and what you can offer your audience. Keep your content in sync with the editorial content. It makes it easier to identify your brand.

Who are your competitors?
Competitors should be analyzed. You can identify your strengths, flaws and what you need to improve by looking at your competitors. Competitive auditing is a popular practice to identify where your competitor is strong and then outplay them at their game. Furthermore, a strong competitor will provide insight into what an audience really wants.

Content marketing tools are helpful
Use the right tools for your content marketing strategy. Your content needs to stand out to have any impact on an audience. This is where we can help you gain expertise on what an audience is after. You can read through tutorials and guides on how to write great content. Also, what type of content do you want to provide? Is it infographics, slideshows or explainer videos?

Content is the root to inbound traffic, and what enhances the relationship between your audience and the business, is how well they engage with it. Relevancy and quality are paramount. Content you publish reflects on your brand. Be creative, but respectable at the same time.

While this may sound like a rather long and drawn out process, content marketing is not meant to be simple. What you need is to lay the essential foundation by following these best practices by a SEO agency in Dubai. And always watch out for the latest trends and newest strategies.

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Head of Hospitality
Search Engine Optimization
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