How To Target Millennials Using Instagram, The 4 Best Strategies
August 22, 2017
Article Overview10min read
There is no doubt the millennial generation will have a big impact on the economy in the next decade. Millennials are the generation between 1980 and the year 2000. Social media has become the norm for millennials who turn to multiple platforms when making purchasing decisions. If you are a marketer and hope to engage in Instagram advertising how do you hit the mark with this group?
Millennials are mobile minded. 1 in 5 use their mobile devices to access the internet. If you want to get in front of this group, you need to use mobile advertising. At the same time, it is the millennials who use Instagram the most. The younger crowd seems to enjoy the visual appeal and creativity that come along with Instagram. Marketers can target millennials through the use of bright colours and vivid imagery to create appealing visuals that leap out of the page as followers scroll through their Instagram accounts.
Social proof your Instagram
Millennials look to their peers for opinions and views. Statistics reveal nearly 70 percent of millennials make a purchasing decision based on their friends and follower’s posts. Social proof on your Instagram provides the quality and authenticity of a product and service which is vital to winning over this group of consumers. You need to prove to your audience, not preach, by offering testimonials on why they should be interested in what your business has to offer. You can also use Instagram vine which has customers singing the praises of your company. Do not dictate to your audience on the why, let the why do the talking. When millennials see social proof they will be tempted to go one step further to learn more about your product and service.
Helpful content is necessary
When it comes to providing content to millennials, it is best to be helpful. Millennials respond when content is useful and effective, they are also more likely to buy from brands that offer interesting content. Also provide relevant information that comes in handy.
Be relevant, and funny when you can
If you provoke an emotional response from Instgram advertising, millennials are quicker to respond. In addition, millennials enjoy a good laugh and nearly 70 percent say they are likely to share an image or text if it makes them laugh. Put a hilarious spin on a lengthy discussion. A humourous look, words or quote will not only lighten the day, it will also give your audience a new perspective on your company.