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Angela Soudi

Why Social Proof Is The Key To Driving Customers

November 22, 2017

Head of Hospitality

Angela Soudi

Head of Hospitality
Social Media ManagementServices

Article Overview

10min read

It is the crowds that pull people along. Whether you visit a theme park, carnival, show or restaurant you always prefer to go in when you see a substantial crowd. Very rarely would you walk into an empty restaurant thinking the food must be great in this place. Psychologists have dubbed this as social proof, the formula is simple. People follow other people.

Sharing and generating social proof on social media platforms can lead to the discovery of your business and give your brand the recognition you are looking for. A social media company will help develop effective strategies to social proof your brand.


When someone outside of the business praises your brand, then the power of credibility soars. Your business needs to collect genuine feedback and testimonials and place them throughout the website. For authenticity, include photos and even video testimonials.


Customer reviews are powerful. Do you remember the last time you made an online purchase without looking at customer reviews? Yes, reviews and testimonials go hand in hand. When the opinions of people are positive on products and services it automatically pushes it to the top.

Endorsements from influencers

Social proof is at its most powerful if your brand receives an endorsement from an influencer. When your business receives a compliment from a recognizable figure, it will make your audience trust you more.


Certificates, seals and badges are also a form of social proof which can be displayed on your website as meaningful icons. Badges certainly increase credibility and make your brand authentic in the eyes of your audience.

Follower count

As stated people follow crowds, so having a subscriber list and stating that to your followers and potential leads will make the offer more attractive. If you have a sizable subscriber list, find an opportunity to tell others about it.

Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
Social Media ManagementServices
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