How Small Businesses Can Gain From Good Website Design
March 16, 2017
Article Overview10min read
Whatever industry you may be in, first impressions matter. For most businesses, the first point of contact is your website. The website logo, marketing material and social media profiles are what give your customers insight into what your brand is all about. If you are a small business, this can mean getting ahead of your competition. It is crucial for small business owners to invest resources into a visually pleasing, professional web design and development.
According to research, an individual’s eyes focuses on a website element for 2.6 seconds as it is loading. This is all the time it takes for a person to form an opinion. It certainly pays to have a web design company create and develop a professional website. People’s feelings change as they experience your brand. If a website appears well designed it appeals to a person’s senses and gives your brand credibility. If your business is willing to invest in a clear cut, functional design it would indicate to the customer the product they are about to purchase will be just as good.
A great design reflects well on your business. It shows your customers you have put in a lot of thought, effort and resources to give it that edge. The design shapes the way it resonates with your audience and your business will benefit from making design and development the primary point of brand expression.
For instance, in the 1980s and early 1990s when companies didn’t pay much attention to design, Apple did exactly the opposite. They worked every hard to create a distinct and consistent design that consumers recognize to this day.
You may have a great story to tell, but if you don’t have the visuals do back it up no one will have much interest in reading it. Strong visuals are as igniting as words and if presented properly they work quickly to change people’s opinions and preconceived notions.
In a culture where one’s attention span is diminishing an image can do all the work, even communicate a message that is complex and intricate. This is the same reason text-centric messages have evolved into images to capture the consumer’s attention.
This all leads back to emphasizing on how important a website logo, visuals and the overall design are of a website. A well designed site by a professional web development company will certainly put you in line or even ahead of your competitors. This is one area where you can have an edge in the competition.
The design should be relevant to your niche, the product and service and your mission and vision. There should be an intertwined theme to grab the attention of your customers, and keep them in order to maintain sustainability in your business.