Why SEO companies in Dubai Are Leveraging Influencer Marketing
January 15, 2020
Article Overview10min read
You couldn’t possibly scroll down your feed without a picture of an influencer, blogger or content creator appearing on your timeline. Today, being an influencer goes way beyond just posting a picture of your clothes, makeup or travel adventures. Over the past few years, influencers have grown from being vanity-obsessed hoarders to people who have a strong opinion and advice on various subject matters.
If you think about it, a post from an influencer today is not just about their opinion on a subject or a product. You’re also a viewer to their life, their followers and what those followers think about them. Millions of people who follow their every move and wait for their decisions. Followers whose everyday choices such as browsing patterns and shopping habits are deeply impacted by what their influencers suggest or talk about. In short, these are creators who “influence” millions of people on a daily basis.
What makes influencers so valuable?
Today, there are influencers in every category you can imagine, from lifestyle and tech to gaming and travel. These people have achieved pioneer status over time in their respective categories by sharing their personal experiences and stories, and appealing to a wide range of people. They have managed to garner attention and in turn, their followers’ trust by taking them on their personal journeys, describing their everyday life, and from an advertising point of view, speaking about their experiences using certain products. This helps followers feel like they’re a part of their influencer’s journey. It gives them a sense of belonging and frankly, lets them live vicariously through their influencers.
Influencer marketing is more than just leading people on or asking them to use a certain product. It has grown from being a distant shadow of traditional marketing to completely eclipsing it. People today believe influencers to be a more authentic voice of a brand than brands themselves. In fact, Business Insider Intelligence estimates that by 2022, influencer marketing will reach $10 billion – up from $2 billion in 2017.
So how does influencer marketing impact your business?
Companies have long tried marketing techniques that range from keyword stuffing to paid links to become a top-ranking site on Google. However, Google’s algorithms ensure that sites making use of such techniques are penalized and delisted. So site owners now make use of healthy SEO techniques to achieve a better ranking. One such technique is leveraging influencer marketing. Let’s take a look at why seo companies in Dubai are using this technique to improve their SEO ranking.
- Influencers help build a diverse audience
Ideally, your profile should include backlinks and internal links to improve your search engine ranking. But this can’t be just any links. According to a study conducted by Moz, one of the top search engine ranking factors is the quality of sites that link to you, which means you’ll need high-authority domains relevant to your site to mention you. This is where influencers or bloggers with a large follower base can help. Working with content creators, bloggers and influencers who have a site of their own can help your business garner high-quality backlinks. Influencers talk about a product or business they’ve had a good experience with and provide links to respective companies in order to create a good quality backlink for them. It also increases the chances of their followers sharing this link, boosting a brand’s popularity and increasing their SEO ranking in turn.
- Influencers provide unique content
Content creation isn’t easy and producing fresh content daily that is SEO optimized is difficult for even seasoned creators. However, with influencers, you get a chance to work with individuals whose sole purpose is to create engaging content daily. When working with influencers, as a business, you can expect tailored content that speaks about your brand and the message you’re trying to put across. Influencers will engage with their fan base and encourage them to join in the conversation using hashtags unique to your brand. When users start engaging, the amount of user-generated content increases creating a high-level of awareness for your brand. We’re talking major visibility points at a relatively low cost compared to traditional marketing.
- Influencers increase reach and engagement
As a business, one of your main goals is having your voice heard over a sea of competitors. So marketing plays an important role. Marketing leads to engagement and traffic, which are both equally important if you want to rank high on a search engine. However, when it comes to marketing, influencers and bloggers trump all other forms of traditional marketing.
With influencers, your brand message is communicated to a wide audience and through a credible source. Followers today trust their influencers as much as they would trust their friends or family and this is where, as a business, you can opt to market your product to a large number of people to increase visibility, engagement and more importantly, brand credibility.
When influencers share information with their followers, they’re setting a chain reaction in motion. Followers will automatically engage with their content and share it. With thousands of people talking and sharing your content, you have already moved further up in your SEO ranking as compared to say a billboard or a print ad.
The Bottom Line
Even though influencer marketing is taking flight, what’s important is choosing the right kind of influencer. For example, if you’re in the hospitality business, you might want to team up with a travel junkie or a food influencer rather than a fashion influencer. It’s important to work with bloggers who could add to your existing profile, whose followers are the type of audience you’re trying to target and those that will help increase web traffic to your business.