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Angela Soudi

Promoting Life Coach Services in Dubai: Customer Stories From Be Unique Group

July 21, 2019

Head of Hospitality

Angela Soudi

Head of Hospitality

Article Overview

10min read

Every business needs the right kind of promotion for it to reach its customers. The right marketing strategy can promote the brand’s USP, helping it reach out to potential customers through the online as well as offline means.

The digital marketing space essentially offers two different services – the organic method and paid marketing. Although paid marketing campaigns produce immediate results, as the name suggests, it incurs direct pay-per-click costs. Businesses that are looking for long-term gains in their advertising spending should invest in “Search Engine Optimization” (otherwise referred to as SEO). For quick short-term gains, investing in Google Ads is the best way to go, especially being a method that allows a business to jump to the first page of Google the moment the ads go live.

Promoting a Niche Brand Through SEO

One of our long-time clients is a Dubai based certified life coach, Ebru Goksu Yildirim, who wanted to promote her services online. As a small business operating in a niche market, “Unlocked Potentials Coaching Services” primarily offered life, career and relationship coaching. 

Unlocked Potential was a perfect client for organic marketing who’d get desirable results through SEO. By searching relationship coach and career coach in Dubai, Unlocked Potentials was able to rank 1st page of Google within a matter of months.

The search engine rankings depend upon a lot of factors. SEO has more than 200 factors that impact a websites ranking position on Google, which needs to be met for a website to rank on the first page. In the case of Unlocked Potentials, we followed a set of tasks to promote the brand, with a special focus on the keyword life coaching in Dubai.

To improve the ranking of a website for particular keywords, the first step is to understand its current position on Google. For Unlocked Potentials, the baseline rankings for the keyword “life coach in Dubai” was determined using a rank tracking tool, followed by competitor analysis.

As the total search volume for the keyword was 15,000 people per month, it’s 100% a keyword, that once Unlocked Potentials appears 1st page for, will have a significant impact on their business. Once the keyword parameters including the competition were determined, the next step was to explore tactics that would help rank the website for the said keyword.

Ranking a website for a particular keyword has to be realistic. If the keyword has competition from websites with high domain authority (known as DA), ranking for the keyword can be a tough journey. This is why we often rely on long-tailed keywords and on-page optimization to pursue the desired rankings.

On-Page Optimization 

For Unlocked Potentials, the on-page optimization started with optimizing the meta-tags for the keyword “life coach in Dubai”, followed by webpage content optimizations. The content was double-checked for relevance and plagiarism as any duplicity can negatively impact the rankings. 

Internal links are also very important for SEO rankings. Google identifies the importance and relevance of the keywords used as anchor text to the page it is linked to and helps improve the SEO rankings of the page. For our client, we placed internal links between the website pages as well as the blogs on relevant topics.

Link Building

Backlinks can do wonders to your SEO rankings if built correctly. Guest blogging, press releases, directory submissions and forum marketings will all help, as long as there is link diversity. The key is to get diverse backlinks from websites with higher domain authority. For Unlocked Potentials, we followed all the backlinking practices with relevant local, regional and international websites which helped bring some visible results in the rankings.

While there are hundreds of SEO practices, choosing and utilizing the right ones will help rank a website better. The results of organic marketing are hard to achieve, however continuous monitoring and regular updates can keep your website on the top spot for years to come.

Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
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