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How Local Businesses Can Benefit From SEO

December 18, 2016

Head of Hospitality

Head of Hospitality
Search Engine Optimization

Article Overview

10min read

SEO helps business everywhere to gain traffic, receive high ranking and increase conversion rates. This is especially true for local businesses. SEO helps local businesses create a robust website that offers users a fantastic experience. Once the site is ranked on top of search engines, it draws qualified traffic turning potential customers into buyers.

If you are a local business, you should take SEO to your advantage to not just build a strong presence online but to also bypass your competition. Let’s look at top ways to help your site benefit from SEO

First, remember your website must be creative, authentic and user-friendly. It is not only optimizing for search engines that matter today, optimizing for users is also pivotal. It is the users that will bring revenue to your site. The users should be given an experience that is second to none. The website should be clean, structured and uncluttered. It should contain highly relevant content, blog posts and other informative and educational material to keep your viewers happy. Your site should be presented as a problem solver, when users have something in mind and they find exactly what they are looking for on your website.

Let’s be honest. The reason why businesses run websites online is to increase their base of customers. The ultimate goal is to sell a product or service. SEO is an effective and affordable marketing strategy. What you need is organic traffic. If you spend time and money investing in SEO to attract your target audience, it will do just that.

When websites are optimized it will load faster, be easier to navigate and be compatible on not just desktops but other devices including mobiles. When users can visit your site on the go, it is likely to grab their attention. The longer people stay on your site, the more chances there are to become part of the loyal base. And the best part is loyal customers keep returning time and again.

Investing in SEO also leads to brand credibility and trustworthiness. When your site starts appearing on major search engines like Google,Yahoo and Bing potential customers will trust your brand. After all, these search engines will not pick up sites that are somewhat dodgy. A strong web presence leads to brand recognition and credible reputation. Local businesses can begin by focusing on keywords and phrases that are likely to be searched by potential users. Business owners must invest time to determine which keywords are likely to bring in the desired traffic. Scattering keywords in odd places or using them as fillers will not help. Keyword research is a serious matter, and how you scatter them in your content will determine how successful your website will be.

SEO will help you bypass competition. There’s such strong competition out there selling similar products. Unless you stay one step ahead, your competitors will be looking for ways to bypass you. It is a constant game you have to play, and in all instances, you should be focused on winning!

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Head of Hospitality
Search Engine Optimization
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