Hidden Benefits Of Google AdWords For Your Small Business
November 16, 2017
Article Overview10min read
Google AdWords was initially released in 2000, so it is not something new. However, it has become one of the most popular forms of online marketing for businesses everywhere, particularly small businesses.
Google AdWords has evolved over the years into a more sophisticated and complex platform. It is a great source of acquiring traffic and conversions for businesses. However, AdWords need to be learned it is not a random element of marketing that can be applied to your business. This has led to small business owners shying away from taking advantage of hidden benefits.
If you know your target audience you will be able to advertise more effectively. For instance, if you have a landscaping service in Dubai, you can target potential customers within a 10 mile radius with best lawn care service near me, and other variations similar to this. If you can target this precise geographic your advertising becomes more specific. This trims down the people you plan to target and groups together folks who will be interested in your product.
AdWords are accessible by everyone, whether it is large corporations or small companies. You can expect to spend a few hundred dollars or thousands of dollars and the advertising placement and tools is the same as for everyone else.
You can stop your campaign at anytime. This benefit is fairly overlooked but is effective for small business owners. You can pause or delete the AdWords campaign at anytime. With AdWords, you only pay for what you use. Small businesses can benefit greatly from this as unlike traditional advertising. For instance, it is not like you can expect half of the placement cost of an ad placed in the local newspaper.
Business owners have a clear idea about how the campaign is running, whether it is effective, optimized or needs further tweaking. Results are visible, performance can be monitored and a Google AdWords agency will change elements that they feel are not working.
Another tactic small business owners can take advantage of is testing promotional ideas before running it on a full scale. You can run a campaign, gauge your customers’ reactions and reviews and then decide if you want to display it as a full Adwords campaign.