A Beginner’s Guide To Avoid Common Google AdWords Mistakes Businesses Make
March 15, 2017
Article Overview10min read
It happens all the time. You get enticed by the wonders of Google AdWords that you quickly organize a campaign that is not thought through and hastily run it, only to rack up thousands of dollars but with nothing to show in return. AdWords is a sales generator if it is done correctly. There is a harsh marketing math behind it, despite Google AdWords management being an amazing and wondrous tool to generate quick and profitable revenue.
The good news in all this is if your click through rate is high, Google charges less. That is if people are seemingly finding your ad useful. The best advice when starting out on a Google AdWords campaign is to set a low budget, you can increase it as it evolves and bring more and more people to the fold. Avoid spending too much money in the initial stage, especially if you are still getting the hang of it.
Let’s look at some of the common mistakes businesses make, but Google wouldn’t tell you.
It is tempting to apply every keyword you could possible think of in terms of your business, so that if there is anyone who has even the remotest interest in you will discover it. For instance, a dry cleaner may want people to think they are eco-friendly, have same day service and offers discount dry cleaning. The problem is when you try to appeal to everybody you end up reaching no one. Instead, your campaign should target keywords to draw in a particular type of audience that will be sent to your website because your product or service suits their needs the best.
Do not have over the top ad campaigns. These in your face ads do not work in most part. Nor do people respond to ads that seem boring. Figure out what your target audience may like to see from your ad. Include that in the headline. The headline will indicate to your target audience exactly what you intend to sell. Next, show the benefit of your product or service immediately. It is that benefit that will either make people click or see them disappear, most often, for good. A PPC Company will help you create the ad that makes the benefit jump out of the page, as if it wants to help them, right then and there.
Getting onto click through rate, yes it is important but it shouldn’t be your ultimate goal. You may save money with a higher click through rate, but there is no point if it doesn’t draw in any customers. Write an ad that is precisely what your audience is looking for. Make your ad exactly what it is, even though the amount of people looking for a particular product or service is low. This way you reduce click through from people searching for things completely out of your zone.