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Get More Sales From Your SEO Efforts – Tips from a leading SEO Company

November 2, 2018

Head of Hospitality

Head of Hospitality
Social Media Management

Article Overview

10min read

Innovative business managers know that SEO is a very important marketing strategy. However, what is important isn’t the concept in itself but its strategic execution so that you can achieve the desired result.

Popping up in search results is good. Ranking high for keywords related to your industry and products is equally awesome. But what is more important is achieving your SEO goal. It may be to drive more traffic to your website or to get more sales.

Ranking high may guarantee traffic but getting sales from the traffic depends on the search terms that you are ranking for.

So, if you want to get the best out of your efforts follow these strategies, these are a few tips to help you:

Target Buyer-intent Keywords
If you want to reap amazing returns on your investments in SEO, inform your SEO company to focus on ranking your site for buyer-intent keywords.  Buyer-intent keywords are search terms people use when they are interested in making purchases or requesting for services.

For instance, if you are looking to hire an SEO Company in Dubai, you will most like be typing those exact words into the search engine query bar. So, you are most likely going to search for terms like “SEO Company in Dubai” or “the best SEO agency in Dubai”. If you are looking to buy a detox bottle, you would likely be searching for terms like “where to buy detox bottle”.

So, you should focus on ranking for such keywords. Your SEO strategy could be creating posts related to your chosen buyer-intent keyword or creating a landing page with detailed information to convince anyone who lands on it to take the next step.

Use Some Long Tail Keywords
Just like the intent-based keywords, a long tail keyword is a combination of three words or more to form a keyword that your target audience is searching. They are usually more specific and people searching for such terms are either gathering information to make a buying decision or on the verge of paying for the product or service.

For instance, anyone can be searching for a generic term like “sneakers”. But someone who is interested in buying will be searching for a keyword like “black+white+sneakers+limited edition”. In this case, he or she is certain about the exact kind of sneakers to buy and will pay if he sees it on your website. A combination of buyer-intent and long tail keywords is very important for businesses with the goal to increases sales.

Use One Main Keyword on Each Page
It isn’t a bad practice to target more than one keyword per page. However, having one main keyword per page is a healthier strategy. This will help search engine bots to crawl your pages more effectively. This will also prevent the pages on your site competing against each other for the same set of keywords.

Focus on Inbound Marketing Technique
Inbound marketing is simply the strategy of providing more for your prospects before asking them to buy from you. It can be in the form of providing information that will provide help them in making a buying decision without throwing your service or product in their face every step of the way.

The magic lies in finding the sweet spot where they are happy and ready to give you their money, then, you can introduce a product or service that can help them to solve their problem.

Inbound marketing makes it seem like you are offering them a solution to their problem and not selling them a product or service to make money.

Will you like to work with a premier SEO Company in Dubai? Get in touch let’s help you rank high for the keywords that matter for your business.  

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Head of Hospitality
Social Media Management
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