Reach People With Google AdWords And Expand Your Audience
November 2, 2017
Article Overview10min read
Marketers are always looking to raise the game on AdWords campaigns and increase the returns. While there are dozens of ways to do this, what are some techniques that may be commonly missed by marketers? You need to have the right ingredients to enjoy a well baked cake.
In Google AdWords, you need to first understand who can buy your products and services. This is your target audience. There is no point in targeting people who cannot afford what you sell. You need to target according to income level. Income levels can be targeted automatically or manually. A local business should go through all the places in the area to figure out profitable customers. Customer type and category can be selected manually. The automatic way is more suited to national campaigns where you can find your target audience through the campaign’s location groups on the menu.
Re-marketing should be part of your overall Google AdWords campaign. Campaigns that generally lump together customers from all traffic sources may have income disparities. Once again, you need to separate people who can afford your products and those who may not be worth the clicks. Remarketing your campaign allows you to separate the two groups.
Use Dynamic Keyword Insertion in your ad headline. This allows users who type in words related to your keywords to be able to track you. While this may not bring you the best of leads, overall, it will certainly give you some good leads that are likely to convert. The user is made to believe it is some kind of ad they are clicking on. A sense of false reality is created. How do you decide if this tactic is suitable for your Google AdWords campaign? Do not use it on ads that are not performing well. If it is a poor converting group, it can make it worse.
Remarketing display ads remind users of what they have already read or a conversation they may have had. What you need to do is to follow up. Effective remarketing is all about initiating a conversation that has already been had. Make a stronger impression of the ad each time the same visitor sees it. Add a few more features and benefits to make it more wholesome.
The success of Google AdWords is based on ad frequency more so than reach. And so it is with Google AdWords management. While playing to your prospects is imperative, it works only if it is spaced out properly.