Why Your Ecommerce Website Needs The Ultimate SEO
November 8, 2017
Article Overview10min read
There’s no question that your ecommerce website needs to rank higher on search engines than that of your competitors. Do you know the SEO strategy to get your site on top of Google? If you find you don’t receive too many clicks, it is likely you don’t receive that many sales. What you need are tactical suggestions to step up the game.
First things first, start off with some research. You need to do keyword research. When it comes to optimizing your website pages look at search volume, ranking difficulty and relevancy. Pick keywords that are relevant to the product or service. Avoid choosing keywords that are too competitive or broad. Your website will have a high bounce rate because you will have people clicking but not finding what they are looking for. Avoid ranking for the same keyword on multiple website pages. This can confuse the search engines. It may make the search engines choose which page to give priority to. It also weakens the pull your website has on that particular keyword.
Identify site problems and then fix them. Look for site errors such as duplicate content pages, meta titles and descriptions. Take a look at your website speed. If a website takes time to load, you can bet your visitors are not going to hang around. Research indicates that 40% of visitors leave a website that takes more than 7 seconds to load.
Consider on-page optimization which includes the action within the web pages that allows your site to rank on top. Here are some key items a SEO agency will focus on when it comes to SEO.
Mobile version of site
Social media integration
Once you work on on-page and off-page optimization you should do further testing to see which keywords are converting effectively. Have a strong testing strategy so that you can continue to improve results based on its performance.
Add blog content. Once you have optimized one keyword for each web page, you should still have plenty of well researched keywords that don’t make the cut. Rank these keywords on blog content. You can optimize blog posts for each keyword that is not targeted on the main pages of your website. Remember, blog posts need to be highly engaging, intriguing and reader-friendly. If you run an ecommerce jewellery store, for instance, you can write a series of articles on how to select the perfect jewellery for your wedding, picking out an engagement ring, or choosing jewellery for the everyday ensemble.