These 3 Companies Thrive On Twitter. Why And What Can You Learn
Article Overview10min read
Do you wonder what the best approach to Twitter is? Twitter is no longer reserved for niche businesses. Some of the bigger names have found their success on Twitter. If you want to gain valuable information on how these companies engage with their audiences, first; here is a refresher.
– 50% of users say once they become active followers of a Twitter account, they are more likely to buy from them
– Studies have shown that Twitter helps increase traffic which leads to more sales
– 60% of people say they recommend products and services to their fellow Twitter followers and buy them
These statistics indicate it is vital for companies to have a presence on Twitter as much as other social media platforms. However, there is a common mistake businesses make, they tend to engage less and aim to sell more. Twitter is not limited to being an advertising platform, you can take full advantage of it if you use it correctly.
If you take a look at the Jet Blue Twitter account you will see most posts are replies, and only a few are related to promotion. JetBlue responds to customer service questions quickly. They don’t have any off days, similar to the Airline. If you need help, JetBlue is at your service. They are not always pushing for press releases, instead they are offering an exceptional service, so it is a win-win.
Staples similar to other brands don’t leave engagement off the table. They promote not more than couple of times a day, the rest of the time is spent asking questions. Staples gathers feedback from customers and this is mostly done via their Twitter account. Their goal is to fully understand customers so that they can improve on products.
Dell combines multiple elements of Twitter from photo sharing, engaging, promotions and retweets. Dell has several Twitter accounts. It is important to note if you want to use Twitter primarily for promotions and offers, you should separate your accounts similar to the way Dell has done. They don’t spam customer service, products and general information all in one account. They break it up and so far it has been a success. This also gives customers a choice on which account they would prefer to follow.