Top Things To Know About Social Media And SEO And How It Can Come Together
April 7, 2017
Article Overview10min read
When you think about the impact of social media marketing on SEO, what comes to mind?
While likes and shares may or may not impact a website’s positioning in rankings your social media profiles certainly influence search results in terms of content searched. In fact, since of late, social media profiles appear right on top when brands are searched on Google. For instance, when a search was performed for General Electric, Instagram and Pinterest appeared in 5th and 6th places. Social networks have a more personal appeal than a formal website. Social media is a great way to get a sense of a brand’s personality. Many people go directly to social media profiles when wanting to do a company background check, unlike in the past when it was all about websites.
Social media channels play the role of search engines. Nowadays, audiences don’t stick to Google to find things, they also check out social media channels. Search engine optimization now includes social media marketing. Let’s look at how it works. If your company has an active Twitter account it is possible potential audiences will discover related tweets on the Twitter search. Moreover, Facebook and Twitter have become the go to channels to do a quick search of what people expect from your company.
You may think that Google has not indicated where they stand on social signals and how it impacts search ranking. Not yet, but don’t say never. Social media is becoming more and more important everyday. While it may not be something that is impacting to a great extent right now, that it won’t have an impact on search rankings on the future.
Bing, on the other hand, has indicated that its algorithms incorporate social signals when a search result is given. And they are crystal clear on this issue. Bing is only second to Google on the most used search engine.
Marketers should delve deep into how social media impacts SEO. The concept of SEO and search should incorporate the many ways people perform searches online. This offers a myriad of ways for audiences to find content online, it doesn’t have to be only through web pages. Ultimately, it is about fostering and building relationships with your audience, sharing ideas and expressing identity and using the best SEO practices to land on top of search engine rankings.