The Best Facebook Features For Your Business
Article Overview10min read
Paid social media is on the rise and there is nothing you can do about it. Social media advertising increased by 50% in just the last year and ad revenue from social media platforms amounted to a massive $35.90 billion. Facebook advertising, unsurprisingly makes up a big part of this. That being said, how can you get the most out of Facebook features?
Leads Ads were recently added by Facebook and is a feature which allows businesses to do away with a landing page and still have the opportunity to collect lead data through a form, while being active on Facebook. Businesses can create a campaign named Lead Generation. Marketers can choose 3 custom questions and customize your form as you wish.
Get started on reporting. You can find your biggest wins in the reporting section. Take a look at the Breakdown section and answer important questions such as are mobile placements converting, what regions are not converting and which gender responds to adverts the best?
Learn how attribution models on Facebook work. How do you change these models and where does it make sense when it comes to conversion goals.
September 2015 saw Instagram placements being made public on the Facebooks Ads dashboard within 30 or more countries. This ad feature is as simple as connecting to an Instagram account and picking the Instagram placement.
Try out lookalike audiences. It is one of the most effective ways to target people outside of your niche group. A lookalike audience is similar to your target audience and uses the same target criteria to find these people. You can find this audience based on an email list. These users are similar to your target audience in demographic, interests and behaviour patterns.
Target your audience using Facebook marketing location options. Keep this in mind when putting together your Facebook campaign. How can you target an audience through location based criteria? Do you target a specific kind of people living in a city, or all the people? These are two different types of criterion and will find you two different kinds of audiences.
Speak to your target audience. First understand who you are speaking to create close ties with each specific audience you plan to target. For instance, if you want to target a homebuyer you can use a line like, your new home will be complete with modern or contemporary furniture, and mention the name of the brand. Speak in an engaging way, to build a close partnership with the people you are talking to.