The Best Social Media Marketing Tips That Restaurants Can Adopt To Boost Revenue
November 17, 2020
Article Overview10min read
Over 371 million posts online are tagged under #food and another 41 million posts are under #drinks. These stats indicate that food and beverages are amongst the most common posts on Instagram. As hospitality consultants will point out, your customers could be posted online without any interaction from your end.
Additional studies on the topic show that over 88% of individuals are influenced by reviews and online comments which raises the importance of having a functioning social media strategy for your restaurant. Keep reading for sound tips to get your restaurant’s social media started.
Fill Out All The Information
If you have just begun to explore your social media accounts, ensure that all the pertinent information including your contact information as well as your opening hours are easily available to all your customers. The easier it is to view the necessary information, the better.
Facebook pages have an easy section where you can add your address, hours, messaging options, and more. This can offer a wealth of information for newcomers who haven’t visited your establishment before.
Get Behind the Scenes
Everyone loves a peek behind the curtain and you can add an exciting twist to your social media calendar by showing your followers videos of your chefs at work. This is similar to the concept of an open kitchen but only through the eyes of a digital lens.
Show your followers how the prep work is done at your restaurant, how your signature mocktails are created, or a recipe testing session. In this pandemic-era, you can also create videos on the safety measures implemented around the restaurant. The active working message is to make it as authentic as possible.
Run Contests and Giveaways
Contests and giveaways are a great way to drive up engagement online. Everyone loves to win a prize that can range from gift cards to free dinners and merchandise. There is always a multitude of options to choose from at your end.
How this works is that you ask your followers to comment on a post and then, either tag another person or share the post on the profiles. This amplifies your reach to their followers and friends, exposing your restaurant to new customers.
Keep It Simple
Regardless of the social media platform, you are using, the easiest way to muddle up your strategy is to dive in without a proper idea of what must be posted, and why. Look at your competitors and view boards on Pinterest to draw up plenty of inspiration to create your own calendar.
Also, the goal of your social media strategy is to bring people into your restaurant. The ideal time to post would be 30 minutes before your peak times. So, if you are in a business location, posting thirty minutes from lunch is recommended.
Narrow Down Your Audience For Sponsored Posts
The success of advertising depends on how well you can connect with your customers. Building up a strong buyer persona and structuring your ads to their taste is the best way to succeed. Use geographical restrictions as well as interest profiling to reach your niche.
For instance, if you are looking to open a restaurant in Dubai, you can narrow down your location to the city of Dubai. Further, target your intended audience using the age and interest filters. Pair it up with a great creative copy and visual image for success.
There is no doubt that food and beverages have a great advantage across all platforms and media. There is a huge network especially online for restaurants and by utilizing the right strategy, you can put yourself out there in the right seat for rapid success and growth.