How To Get The Best Out Of Social Media For Your Business
November 3, 2017
Article Overview10min read
Not every marketer knows how to use social media. For too long it has been used as a marketing platform. This is not the sole reason social media exists. As much as businesses would like to think social media’s biggest advantage is converting customers and to a certain extent you may be right, there are other things the platform exists for. Let’s look at the purposes it was intended to be used.
Before you consider lead generation and conversion, social media is used to socialize. It is the reason it was first introduced. While ads are generally seen on social media, it is up to you to get to know your audience before having success on it like you hoped you would. You must learn to make friends, be lighthearted, humourous and sociable. You should be knowledgeable and an expert in the field. Be available and approachable and be memorable. It is about welcoming people to the fold. Once you gain a following, they will become loyal and go on whichever path you want them to take.
Once you have created some business profiles you need to understand the intricacies and dynamics of social media interaction. Be real, show people who you are by letting them know you are a real person. Customers enjoy talking to someone they think is real. Statistics show that customers trust a company more when the interaction and engagement is higher and that they are more likely to respond.
Be smart when using hashtags. Be confident in your words and say something that is worthwhile listening to. What you need is memorable marketing. Do not overuse hashtags, they can come off as cheesy.
A social media company will aim to deliver exactly what you promised. Social media has become a place where going viral is trending. Click-through rates are not the only way to measure social media, and businesses should stop putting so much emphasis on high CRT. Yes, optimizing posts is a good thing but you need to learn to be unique. Produce fresh and authentic content. Instead, measure success by on page metrics and conversions. Check your bounce rate from time to time.
With businesses clamouring to make their social media accounts the most popular and effective, any marketer knows you have just seconds to grab the attention of your potential audience. Social media has an advantage with visual content. Here are some tips on how to display an image. Keep the image simple with just one subject. And make sure it tells a compelling story.
Build your reputation. Reputation on social media spreads like wildfire. The more people trust you the more they are willing to recommend you, share your posts and buy from you. All this takes a lot of hard work and effort on your part to understand who your audience is and what it is they want.