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Angela Soudi

5 Things To Understand About SEO Marketing

November 8, 2017

Head of Hospitality

Angela Soudi

Head of Hospitality
Search Engine OptimizationServices

Article Overview

10min read

What used to be good for search engine optimization two decades ago may be disastrous today. SEO dates back to the late 90s, particularly 1997 when it first made an appearance. When it comes to online marketing nowadays, marketers cannot do without SEO, The core purpose of SEO remains the same, it is to get ranked on top of search engines.

20 years ago, search engines were convinced that users will find your web page interesting by frequently repeating keywords. A lot has changed since. Individual keywords are strategically placed in the content in the hope that it will increase your ranking and standing on search engines.

Here are some interesting developments on SEO that you should pay attention to in 2017.

#tip 1

The semantic search is something that has developed in the last few years. While keywords used to be compared previously, now search engines involve context and synonyms. The focus is slowly shifting from typed keywords to the user’s intent. This is highly advantageous to the user. First, the search results are of a better quality, and second the results are very likely to be relevant in terms of what the user is looking for. Businesses no longer need to repeat forced keywords and can make the user’s experience the entire premise of the web page.

#tip 2

If a visitor’s experience has been positive, search engines use this relevance and experience to rank your site. For a business, you take into account how well designed the website is, and if it provides interesting content. You can also consider the visitor’s journey. So you try to look at the intention of the user and fulfill their requirements. This leads to lower bounce rate and increase in conversions.

#tip 3

Something that has not yet captured the attention of companies is the relevance of your website context as a whole. Your website should not only be functional but also organic. A SEO agency is the best place to start when it comes to creating a fully functional website which draws organic traffic.

#tip 4

Google introduced mobile first index last fall. Mobile searches dominate desktop traffic, and ranking your website for mobile users has become more important than before. You should have a responsive website that corresponds to different devices. If your business offers mobile users a separate version of the website, you need to pay extra care that it is indexed properly.


Going hand in hand with mobile searches, the next big thing will become voice search. Google stated that mobile searches using voice is up by 20%. When it comes to SEO, voice will offer full sentences and not keywords and phrases. In this instance, long tail keywords will play a major role.

Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
Search Engine OptimizationServices
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