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Choosing The Best Social Media Channels For Your Business

Angela Soudi

Choosing The Best Social Media Channels For Your Business

June 7, 2022

Head of Hospitality

Angela Soudi

Head of Hospitality

Article Overview

10min read

According to studies, each person spends about 2 hours and 27 minutes on social media, making it a highly ideal marketing platform where any kind of business can reach out to their target customers. However, the number of social media users has reached as high as 4.62 billion today, a number 10.1% higher than the previous year. This makes it necessary for you to utilize only the best and most effective social media channels in order for your marketing campaigns to efficiently reach your target audience. Here’s how:


Look Into Where Your Target Audience Hangs Out

The first step in finding the best social media channel for your business is to determine what platforms your target audience and their friends are using. For example, if you engage in B2C transactions where most of your target customers are professionals, setting up an advertisement in LinkedIn would be more ideal. On the other hand, if your target audience are trendy millennials, Instagram and Tiktok would be best, given that their algorithms are designed to serve users’ contents according to their interests. 


How: Defining your audience in full detail usually helps in coming up with this. Begin by asking yourself how old they are, what type of content they usually interact with, and what jargons and slangs are they using now in order to come up with a full blown social media marketing campaign that aligns with your target customers.


Determine Which Channel Resonates Well With Your Brand

Not all social media channels resonate well with your brand or the content that you would like to release. For example, some platforms may be formal, with a norm that exhibits a touch of professionalism. Obviously, this may not be ideal if your brand targets comical audiences, as most of them tend to use social media channels that allow fun and loud contents. On the other hand, if you are a beauty brand or a company that specializes in home décor, platforms with good visual interfaces like Pinterest and Instagram will help you show off your products best, even giving you greater freedom in content creation.


How: It is vital to look into channels that may either be visually-driven or content-driven, depending on your marketing needs. Also ask yourself whether your brand can produce enough contents on these platforms on a regular basis.

Analyze Your Current Traffic Sources

In simple words, your traffic source is how people found your site. This can be a great means in knowing which social media networks are responding well to your current marketing campaigns. For example, if you are thinking of starting a campaign in one site, but your traffic report shows that another channel has been giving you more online presence, then it is best for you to engage in the latter one.


How: You may determine your current traffic sources through Google Analytics Social and Network Referrals Search report, which can provide you an overview of which channels are responsible for most conversions.


Engage the Help of Social Media Management Companies

Social media management companies specialize in building brands effectively through social media channels. Using the best resources, they can help you determine not only the right platform, but also the marketing campaign that resonates well with your target audience according to the latest trends. In the long run, this can help you save your resources, as extremely time-consuming market research is left to the hands of experts, while you can select services tailored to your budget.


How: Find the best company for social media management in Dubai and in other known business hubs. Considering that their environment is much more fast-paced, they are quite likely to be familiar with the latest trends in the market.

Begin your social media marketing journey with one of the top companies for social media and reputation management in Dubai, Be Unique Group, and make a mark among your target audience.

Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
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