It is quite normal for anyone to think that promoting and advertising on social networks is easy. But how sure are you if your social media content is actually working? That is the tricky thing about social media marketing. What may seem like very clever and interesting content to you may not be appealing to your audience. 

Successful social media management and optimisation is an art. It requires you to understand how to build marketing personas that have the capability to catch the attention of your target audience at the right time.  Here are five tips that can help you optimize your social media content. 

Make Content Shareable And Engagable 

Many 2020 prediction articles read that the twenty-twenties will be the year of visual content. They perform better in attracting the audience, engaging them and communicating information faster than text-based content. 

One way to optimize this strategy is to develop visual content by collating the most appealing statistics from your blog research and creating an infographic or slideShare presentation. This strategy, of reusing statistics from your blog for an infographic, is the best for a solid ROI, especially in the context of Instagram advertising. 

Make content bite-sized while trying to keep them witty, anecdotal, fun and comprehensive. You can also encourage social shares by using a social share toolbar within your blog site, which can increase virality by up to 700%. 

 

 Make Use Of User-Generated Content (UGC)

UGC or User-Generated Content includes the use of memes, photos, and videos made by other users. This helps with content optimisation as it captures the attention of the creator, or followers of the creator and engages them. 

This strategy draws on the popularity of something that is already made and loved. It goes a long way in cutting down the cost and time you will have to invest if you had to create your own catchy content. Using UGC is not considered plagiarism or copying someone else’s work, as long as the content is shared appropriately, and respect is given where it’s due. 

 

Create Short Videos

It’s well-known that consumers love seeing a good mix of media in content, but however videos have proven themselves a favourite. It’s in fact reported that marketers who use videos in their ad Campaigns receive 66% more qualified leads annually than those who don’t. Most popular social media platforms like Facebook, Twitter, Instagram, and Tik Tok all have live video or streaming options. 

Instagram has a variety of video formats that can help you effectively optimize your social media content. Using short videos is a great way to get followers engaged and monitor metrics related to your video. The best part of live videos is that it remains available for viewing even after it’s over, so users or followers linked to your profile don’t miss out. 

 

Focus On Being Social 

Social media has now evolved as a customer service channel and a key way to communicate with potential clients and provide relevant information and solutions to their queries. Although it may sound like a simple strategy, being social by replying and responding to public comments is an easy way to reach out to customers and create an interaction with them. Besides, being social also goes a long way in your company’s or brand’s reputation management, as it looks and feels good to see you interacting with customers actively. 

Optimize Your Posting Schedule

If you constantly find yourself posting high-quality social media content but still don’t see reliable results, then one of the most possible reasons for this is your posting schedule. When posting social media content it is extremely important to schedule them during the time when your target audience is most active online. 

However, remember that this posting schedule or the ideal time to post content will differ based on sectors and the type of platform. The best way to use this optimization strategy is to test at different times and measure the results.