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What Is A Social Media Marketing Plan?

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. In general, the more specific you can get with your plan, the more effective you will be in its implementation. Try to keep it concise. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable.

1 Ensure Social Goals

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be.

2 Efforts Of Organization

Social media has long lived within the marketing department, but that doesn’t mean it can’t (and shouldn’t) have a hand in nearly every business function, from human resources to research and development. To create a fully integrated social media marketing campaign, you need to involve and integrate multiple departments, especially if your goals have a direct impact on them.

3 Create Content

Once you’ve involved the right stakeholders, department and networks, it’s time to start building engaging content for your social channels. This content—whether a video, tip sheet or simple Tweet—should all ladder up into your business objectives.

4 Identify Opportunities

With millions of messages being sent across social channels every day, there is no doubt conversation is happening around your brand. Social media monitoring, therefore, should be an essential part of your social media marketing strategy. Below are some ways you can monitor social media to identify larger business opportunities for your brand.

5 Engage Instead Of Ignore

We can’t say it enough: Whether someone is commenting on a post you’ve made, writing on your wall or mentioning you on Twitter, it’s important to always stay engaged. Shockingly, our social study shows that 5 in 6 messages on social media requiring responses are not answered by brands. If customers are consistently ignored, they’ll eventually ditch your brand altogether and look for an alternative.

6 Track, Improve & Market

You won’t be able to really begin analyzing and improving your efforts until you’ve successfully got steps 1-6 operational. This final step is actually a step back, letting you figure out what’s working and what’s not.

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