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What Is Web 3.0 And How Do We Conquer It

Angela Soudi

What Is Web 3.0 And How Do We Conquer It

April 28, 2022

Head of Hospitality

Angela Soudi

Head of Hospitality

Article Overview

10min read

Is Web 3.0 on the verge of dominating the internet? If that’s the case, where have Web 1.0 and Web 2.0 gone? 

You’re not alone if you’re perplexed by the latest and third generation of the internet. And if talk of computational knowledge engines and other such tech-speak makes you feel dizzy and disoriented, you’ve come to the right place.

To understand what web 3.0 really is we’ll look at the transition from Web 1.0 to 2.0 and why it’s so important and timely right now. We’ll investigate how Web 3.0 will impact search, personalization, and data security. What it means for the future of digital marketing and how it’s linked to crypto, bitcoin, and blockchain. Let’s get this party started.


Summary of Web 1.0 

Do you remember when ‘content was king’? Isn’t it like a different world? Web 1.0 can best be described as a “read-only” version of the internet. Static pages linked together by hyperlinks, with no google ads and no opportunity for interaction. 

The majority of Web 1.0 sites were hosted on ISP-managed servers or on free hosting services. When user-generated content (UGC) and digital conversations were just a glint in the eye of Silicon Valley’s future CEOs, this was a world with no user interaction.


Summary of Web 2.0

Web 2.0 is when the internet puts on its glad rags and begins to become more social. When it comes to marketing, “content is king” has become one of the most overused phrases. Web 2.0 saw an explosion of UGC supported by a raft of online tools and platforms, where people could deliver content and interact freely. They could share their thoughts, comments, and opinions, as well as cat videos.

Web 2.0 enabled unrestricted access to a massive amount of data, which changed user behavior for the better and for the worse. Everywhere, blogs and podcasts popped up, and social media of varying quality and longevity popped up on a regular basis.

During Web 2.0’s reign, YouTube, Google Maps, WordPress, Facebook, and Twitter were all born. These businesses, along with a slew of others, paved the way for an interactive internet that offered both pleasure and danger in equal measure.


So what is Web 3.0?

Although Web 3.0 isn’t quite here yet, major tech companies and brands are already preparing for its arrival. This implies that you should as well.

Web 3.0, also known as Web3, is a liberal upstart that aims to decentralize protocols and eliminate large middlemen and governing bodies. Web 3.0 aims to democratize the internet and provide a better, more secure experience for all users by reclaiming power from web behemoths.

Web 3.0, which is based on the blockchain technology that underpins bitcoin and other cryptocurrencies, is all about providing a personalized user experience that puts the user in control. That means a greater emphasis on personal data ownership and control, as well as how you interact with brands online. 

By promoting a peer-to-peer network, Web 3.0 aims to humanize the online experience. Using artificial intelligence (AI) and machine learning to better connect people and deliver more accurate results.


The following are the key features of web 3.0:

  • Semantic Web is a feature of the World Wide Web that allows machines to read data from the internet.
  • Artificial intelligence (AI) is a term that refers to Where computers and machines are able to mimic human decision-making and problem-solving abilities.
  • Ubiquity and connectivity. Consider the Internet of Things and the possibility of every home having a connected digital assistant.


Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
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