SEO And Content Marketing Are Integral To Businesses Being Successful
May 2, 2017
Article Overview10min read
Marketers seem to get SEO and content marketing somewhat mixed up. The confusion is due to the fact how to piece the puzzle of SEO and content marketing together. Are they at odds or do they fit in a perfect mold? Can you force these two elements together?
SEO and content marketing do fit together. How does this happen is the next question. The truth is SEO and content marketing are not integrated, however, they do go together, and there is an overlap and blend to be seen. Content marketing is successful if it has been properly optimized. While there is disconnect between the two, when together it can do wonders. A SEO agency will need to bridge this disconnect to make it a successful partnership.
In crucial areas, SEO and content marketing are distinct from each other. And they both have differentiation, but no marketer can say it is completely separate. Rather let’s look at the different points between the two.
– SEO is more technical and narrower
– Content marketing takes on a more holistic approach
When these two elements converge, you will see
– The specific technicalities of SEO can be channeled into content marketing
– SEO techniques need to be implemented for content marketing to have success
How do you bring these two together?
The demands are made by SEO which content marketing is able to fulfill. Let’s see how this works. It is an on-going conversation these two elements continue to have. First and foremost, there is no SEO without content. SEO needs words, keywords, substance. We don’t argue about the cliché, content is king. It is all about content, everywhere you look. The application of SEO on content is what makes it the very essence of content marketing.
Let’s get onto keywords. SEO demands keywords to perform. Content cannot do without keywords. Keywords are the fundamental component of SEO. Your SEO Company will have to research and track keywords to rank your website on top. How do you apply keywords? It is through content marketing. You can employ keywords strategically throughout the content. Top notch content places keywords in strategic points to target your audience. However, you need to refrain from overstuffing your content with keywords that is if you want to avoid getting penalized.
Google likes to see fresh and authentic content. Fresh content gets indexed quickly and gets your website registered in the top ranks. Good SEO means consistently putting out fresh content for search engines and your audience. You are doing content marketing justice if you consistently put out original content. Content marketing is an on-going activity. There is no way around it. You don’t do it for a while and then stop. You keep on doing it, which means you need SEO every step of the way if you want it to succeed.