If the words people type in Google match your keywords, your ad can appear above or next to the search results. They click your ad and go to your website or call you directly. Best of all, you only pay when they do.
Google search advertising consists of bidding on keywords to drive traffic to your landing pages or website through search results.
Remarketing adverts work by tagging site visitors with a cookie allowing you to then distribute your advert to them whilst they browse other websites
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