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Steps To Building Your Brand on Social Media

Angela Soudi

Steps To Building Your Brand on Social Media

June 21, 2022

Head of Hospitality

Angela Soudi

Head of Hospitality

Article Overview

10min read

The average bounce rate for websites and social media channels is at 60.99%, according to experts. This may be due to several factors, such as low quality content and misleading descriptions, affecting your brand, and thereby, your profitability in the long run. In order to improve your company’s image and decrease your page’s bounce rates, read along and see the steps we’ve listed down for you which you can follow in order to build your brand better in social media.


Investing in the Visuals

According to experts, consistency makes customers trust your brand. With this, it is crucial that you consistently build not only your company image, but also your marketing campaigns and the visuals that go with them. Especially since the most popular social media channels, such as Facebook, Instagram, and Tiktok, have good visual interfaces, you’d want to use a consistent color palatte and font for all of your graphics, images, and videos. This will help your target audience notice the consistency in your posts, eventually allowing them to distinguish you from other brands even without seeing your company name, logo, or social media handle.


Build Effective Marketing Personas

Social media platforms have varying demographics. While some channels like Tiktok have users from the younger generation, others like Facebook, Twitter, and Instagram may have users from older audiences. In order to have your contents aligned with their preferences and tastes, it is important for you to curate your marketing personas across different channels while staying consistent with your branding. 

You can do this by mapping out the demographics of the social media networks that you use, along with your company’s customer base. This will allow you to set a particular marketing tone, and create contents that match the personas of your target audiences across different ages.

Be Active and Engaged

One of the most well-established rules of branding through social media is to stay consistently active and engaged. In fact, according to 92% of marketers, their social media presence has generated more exposure for their respective businesses. There are two reasons for this:


First, this increases brand awareness. By having an active presence in your social media accounts, you allow yourself to be tagged in recommendations, enabling you to reach new leads. Second, this allows you to stay in touch with your existing customer base, which increases their loyalty to your brand.


Leverage the Most Responsive Sites

In order to communicate your brand more effectively and reach a better number of customers, it is vital to look into the most responsive channels, and assess which of them are responsible for bringing more traffic to your company’s website through Google Analytics. You can also do research on the social media sites with the most number of users from your area. For example, if you are in the UAE, you can engage in companies that specialize in Instagram advertising in Dubai since the area had 4,586,000 users as of January 2021, accounting for 45.1% of its entire population. This will allow you to reach more audiences, and make your brand known more effectively.

Follow the Triple B: Build a Better Brand

When it comes to building a better brand on social media, it is more  advantageous to rely on companies that specialize in social media management in Dubai, such as Be Unique Group. With their assistance and expertise, you can undoubtedly begin mapping out your strategy in the most effective and efficient manner possible.

Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
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