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Why Does My Business Need Google AdWords?

January 15, 2017

Head of Hospitality

Head of Hospitality
Google Ads Management

Article Overview

10min read

The first thing people do when looking for any form of services / products is ‘Google It!’ Now a common phrase and soon to be added to the dictionary, Google has become a fundamental part of our modern day lives. How often do you use Google everyday? Without knowing we use Google for multiple purposes e.g. searching for businesses, finding locations, watching videos (YouTube) and more… One of the fastest & most profitable, easily measurable forms of marketing available is Google AdWords. We’ll kick off our 1st blog by telling you what makes AdWords the fastest growing and world-renowned marketing method available, trumping newsletter, flyer, radio advertising ANYDAY!

Reach Customers Anytime, Anywhere!

Every business wants to be on the first page of Google – but why? Google has become a trustworthy source in finding products / services for anyone looking online. With such a powerful brand and trusting image Google aims to display (on the first page) the companies that best represent and offer value for what you’re looking for. E.G. If you’re looking for a dentist in your area, the common phrases (known as keywords) people use is “Dentist In Dubai [LOCATION]” “Dentist Near Me” “Family Dentist” etc. The company / dental practice that appears at the top of the search results on Google will receive all the benefit and likely have the potentially client visit their website directly. SIMPLE RIGHT? 100%! Being No. 1 on Google allows you to attract and dominate your competition online. Google AdWords places your business right at the top of Google, above all competition and in directly eye-view of all customers searching online.

Keywords, Keyword, Keywords

Keywords – we love them. The only way you can be No. 1 on Google AdWords is by telling Google which keywords (or phrases) you’d like to appear for E.G. If you’re a local pizzeria you’ll use “Restaurant Near Me”, “Pizza delivery”, “Italian Restaurant” etc. Any person looking for your services will see you at the top and directly visit your website / call and order. Keywords are the MOST important part in setting up a Google AdWords campaign, by selecting the perfect set of keywords allows you to achieve top ranking on Google for all the most suited phrases your customers are looking for.

Cost-Per-Click, Pay-As-You-Go (Same Thing!)

Imagine you have a billboard on the top of a busy bustling highway, as most outdoor advertising works you pay for the spot and rent the space for at least 1 month minimum. Unfortunately it’s a fixed rate and regardless of the results that comes to your business the price and cost is fixed. NOW ….. IMAGINE as pay-as-you-go formula for advertising. With Google AdWords you only pay when someone clicks on your ad, giving you complete flexibility of your marketing budget and the opportunity to spend solely in places which best serves you i.e. delivers your results!

Direct Pin Point Targeting

Google AdWords allows you to pin-point exactly who you’re looking for by location – based on spending power and targeted demographics you can tell Google exactly where you want your ad to appear – saving you budget spending to not waste it on areas / cities that don’t have a benefit to your business. You can (as the title says) “pin-point” exactly who you’d like your ads to be visible too!

Measurable Results

The biggest benefit to AdWords is that everything can be easily measured. You know exactly which keywords are resulting for you i.e. getting you inquiries / sales. We can measure exactly how much budget has been utilized to obtain that lead, and see a direct return-on-investment with every single $1 that has been spent.

In conclusion – Google AdWords is widely considered one of the most cost-effective ways to reach your prospective customer.

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Head of Hospitality
Google Ads Management
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