How To Use Influencer Marketing For Your Restaurant
November 21, 2020
Article Overview10min read
As the world and its trends change, so must restaurant marketing in order to reach out to customers and target them better. In recent years, restaurant reviewers, food bloggers, and social media influencers have risen in popularity as a form of advertising. Here is a complete rundown on why you need to do so too.
Helps In Staying Socially Credible
With the younger generation constantly checking the online space before deciding to visit a restaurant, social credibility is absolutely vital in the current era. If your restaurant is not active on social media nor are there any bloggers or influencers talking about you, there is no doubt that you will lose potential customers.
By regularly collaborating with bloggers and influencers, you continue to remind your target audience of your presence, thus increasing brand awareness. Over time, this has the potential to convert into sales and increase your revenue significantly.
As touched upon above, influencer marketing offers a lot of exposure on online platforms such as social media handles. One important fact to note here though is that with influencer marketing, a greater following isn’t always the route to go to promote your restaurant.
Sometimes, partnering with micro-influencers – influencers with smaller followers and a narrower niche – can get you better exposure online. This is because micro-influencers target a niche and hence, you can precisely target a specific subset of customers for your restaurant.
It is common for restaurants to hire a photographer, either on event nights or for photoshoots to take professional photographs of the happenings. These images can then be used for social media advertising, print advertising, and more.
But, there is a simpler way. You can reuse the content generated by your influencers. Not only does it add a new dimension to your existing photographs but it also offers a new face for your brand and allows you to reuse content.
As any restaurant consultant will inform you, traditional advertising is often too expensive for restaurants, whether it is an established restaurant or a smaller restaurant. Social media advertising, especially Facebook and Instagram, are much cheaper and effective.
Nowadays, you could refresh the restaurant marketing plan and add in influencer marketing as a new advertising tool. While the cost goes up with the follower count, you may also see similar or better results in your profit generation as well.
While this applies more towards micro-influencers, the point still stands. The close relationship with the narrowly targeted, loyal, and niche community is something that can be utilized by your restaurant to great effect.
Generally, such influencers generally focus on a niche that they are specialized in. On the other hand, influencers with larger accounts have a wide follower list in terms of interests and demographics. This could benefit you if your restaurant is targeting a more diverse audience.
In today’s internet-driven world, influencers go a long way in increasing your reach to a potential customer base. In the end, this equates to more sales and hence is a great marketing tool to make use of for your restaurant.