Do You Have An E-commerce Website? Here’s How You Can Use Essential SEO Strategies For Its Growth
April 4, 2017
Article Overview10min read
SEO for ecommerce unlike a regular website is different, however, what it doesn’t have to be is difficult. What you need are essential SEO strategies to maximize traffic, leads and sales. SEO on the surface may seem straightforward. These are minute pieces, interlocking with each other that need to come together. It can be a complicated process, but if you apply the fundamentals like publish awesome content and earn high quality inbound links, you are halfway there.
If your products are on display on the ecommerce site, create unique descriptions for each one. It may be tempting to use a description that is given by the manufacturer, or to repeat descriptions of similar products. However, don’t, instead create unique wording for each one. It may be a lot of work up front but it saves you from publishing duplicate content.
Leave space for user reviews. Encourage users to post reviews of products they purchased and enjoyed. For instance, user reviews is perfectly executed by Amazon. If your content is unique and adds value to your ecommerce site, Google will increase its ranking. Search engines love this sort of thing. You give an opportunity to your users to generate free content, which makes it highly useful to you and makes them feel valuable in the process.
It is crucial you establish easy navigation. If you want search engines to rank you, your site needs to be easy to navigate through. Be intuitive when organizing your pages. Separate them into easily understandable and easily searchable categories. Offer your users an easy to follow site map.
A SEO company should link between pages. Google prefers internal linking, so link pages whenever possible. When a user has to click only a few times when they are on your page, it makes more sense and reduces the time users may otherwise have to waste on your site.
Optimize your site for mobile. With Google algorithms changing, more and more sites are making websites mobile friendly. If you haven’t attempted to yet, it is time you did. Millions of people are on their mobiles from morning till night, they are part of your demographic, or an audience you may be able to reach through your product or service. Don’t let it go to waste, target mobile users by giving them a better mobile experience.
If you have seasonal products your SEO agency can create seasonal categories. Seasonal products have lower keyword competition as its relevance is only short-lived. Get the most out of seasonal products by creating categories specific to a particular season, like Best in Fashion or Halloween Decor.