Do you want to be seen by customers at the very moment they are searching? Then you need to get your ad on Google. When customers are looking for the things you offer, they will click on your ad. Each time they visit your site or click, you have to pay. If they don’t, neither do you.
Why Google ads, you may ask? If you want to attract new visitors to your website, retain old customers with something new or grow online sale Google ads will benefit your business.
You can advertise locally or internationally and target customers in different cities, regions and even countries. With Google AdWords you can reach potential customers in the same location or broadcast outside of your demographic. First, set any budget, this all depends on the size of your business and what you plan to accomplish.
Google AdWords is nimble. While organic search engine advertising may lag behind for weeks in the hope of changing the behaviour of targeted audiences, pay per click advertising can change the behaviour in hours or days. Your business will have an unparalleled ability to adhere to market conditions and change customer interests.
Google AdWords can be thought of as a bargain. You will sometimes find a fantastic deal to bid for top keywords or phrases which are longer and highly specific. These are long-tail search terms and not pursued by everyone. This makes pay per click a great option as you can advertise to your targeted traffic at a fraction of the cost compared to other paid advertising methods.
The role of Google AdWords
If you are running a short term campaign to advertise a new product or service, Google AdWords will help quickly generate buzz. Once you start the campaign, within 48 hours, you can adjust the message if you want to mid-campaign. PPC is perfect if you need your ad to generate traffic for a limited time.
Google AdWords is also great if you sell a product or service which can be purchased immediately when people visit your website. A great example is online stores. Clicks are generated by potential customers so it makes sense to spend money, increase the number of clicks and stay prominent to gain high return on investment.
If you want to generate traffic for a specific keyword or key phrase you will often get bargains from PPC. For instance, you might not want to spend on the top bid for the term jackets, but women’s black jacket or blue jacket will be less expensive. Consider long-tail search terms here.
Google AdWords allows you to group together people who have visited your website, at least once. You can target these prospects with customized ads, which can include video ads. You know there are visitors who have seen your products and services but who haven’t yet bought from you. Remarketing is cost effective and will help increase the bottom line.
The rule of thumb? Focus and look at Google AdWords as a paid form of advertising similar to other advertising methods. It is proactive, it is clear and has a quantifiable goal in mind, either short or long-term.