Be Unique
Angela Soudi

The Latest Web Design Trends To Grow Your Brand

March 28, 2017

Head of Hospitality

Angela Soudi

Head of Hospitality
Websites Design & Development

Article Overview

10min read

Web design is all about connecting your most valued stakeholder, your customer to your brand through an innovative and compelling platform. And you need a unique design to do that. To achieve engaging web design goals, you should create a functional yet captivatingly beautiful web design.

Due to the evolving industry and new technology, design trends are changing. A web design company will generate the perfect design for brands to benefit from. Let’s look at some of these trends.

A step towards illustration

Illustration in design is becoming prominent across business websites everywhere. At first sight you may think this trend is more suited to a younger audience. However, illustrations are not limited to just pleasing young children. An illustration well executed provides users with an eye catching experience as it sets your brand apart from the rest of the competition. Even an average user will find illustrations useful and engaging. If your business doesn’t feel too serious illustration can offer the perfect balance.



You need to accurately represent your brand through a compelling storyline. How you tell your story determines the number of potential customers you bring in to the fold. Accurate representation is critical, otherwise you can lose out on future customers. A good story always impresses people. In fact, people everywhere enjoy reading something entertaining and interesting. The more relatable your story sounds the more people will get a feel of your business.

Split screen

If your business offers a wide array of products or services a split screen would do the trick. A modular grid screen designed by a web development company offers businesses a new way of showcasing products and services. Multiple visuals can creatively shine the light on everything you have to offer. This is a clear and precise design giving users a clear idea on what to do with the call to action.

Innovative scrolling
Customers should be provided with innovative scrolling. The navigation should be interesting and memorable. Overall, there is less clutter and more versatility. Innovative scrolling allows the user to learn more about your business. For instance, if it is a website in the food and services industry, navigation can be followed by vivid imagery.

Social media integration

Social media has become one of the most important elements of customer engagement, and a web development company can integrate social media into website design. It bridges the gap effectively between user and brand and makes it more personal. If you share fresh content on your website, this integration will allow you to share it with your social media followers as well.

Angela Soudi

Head of Hospitality

Angela Soudi is a visionary writer with 20+ years of experience in Sales and Marketing across Europe, Canada, and the Middle East. She is highly invested in actively contributing articles to pioneering hospitality platforms and websites.

Angela Soudi

Head of Hospitality
Websites Design & Development
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