Is SEO About Content Marketing?
Article Overview10min read
Content marketing and SEO should be in the same conversation, but it is never spoken often enough.
Content marketing is creating and distributing relevant and valuable content to attract your target audience with the goal of driving customer traffic which invariably leads to profits. SEO is the process of acquiring traffic organically through search engine results. When people want to know something they ask the search engines.
Content marketing relies on email marketing or social media to distribute a message, and these are powerful channels. The hope is that your ad or social media post will get in front of the prospective customer at the right time. And while targeting is more advanced than it was before, it still doesn’t compare to search engine marketing which focuses on people searching and seeing listings.
To get your content marketing on search engines like Google you have to
Publish on sites which are highly authoritative so that the content will receive organic rankings.
Increase the authority of your own website so that your published content can organically rank well.
The first option is self explanatory. You focus on keywords and the content is ranked naturally based on these terms.
The second option is slightly tricky. If your site isn’t as established or authoritative in its niche there are a few things you need to do before you can get the content to rank well.
You absolutely need to get SEO into the game. First, you will need to build overall authority, which is domain authority. Next, you have to promote content individually.
When your content ranks organically, you get exposure in search results. This leads to increased engagement, brand awareness and helps your business acquire profitable customer actions. Your content is seen at the right place and at the right time.
When it comes to SEO and content, here’s what is intertwined.
– SEO can get your content in front of potential customers and businesses.
– And content marketing in return will establish authority and build SEO.
So your strategy is relatively simple. You need to be patient and realistic. A SEO company will create great content and promote it with digital PR, guest blogging and outreach.