Dominate Your Local SEO Market With 3 Steps
March 9, 2020
Article Overview10min read
We live in an age of ever shrinking boundaries where the line between global and local has become blurred. However, while that holds true for practically anything online, there can be no denying the importance of physical presence. Customers are still interested in finding things that are closer.
This is where local SEO comes in as it helps optimize the website of local companies by increasing their online presence. This is done so that these businesses show up for every relevant local search that matches the intent of the searcher with the keywords of the local company. In other words, think of Local SEO as your friendly superhero who is always flying in to save the day and highlight you to your potential clients.
Now you might be wondering what the places are where you can expect your business to pop up on Google. Well, worry no more for we have the answer. They are:
(i). Local 3 Pack/Local Map Pack
(ii). Google Maps
(iii). Organic Search Results
Come to think about it, it is absolutely essential for you to have a Local SEO Marketing strategy if you have any hopes of reaching your target audience. This has been corroborated with evidence that tells us that 78% of local-mobile searches result in offline purchases.
Now you might be wondering what it is that separates a local search from a random online search. Imagine yourself planning a night out and looking for some new trendy place to eat. If in your search you used terms such as ‘near me’ or the ‘city/town name’ or the ‘zip code’ you were using ‘Geo Modifiers’ which highlight local searches. Consequently, the search engine results pages (SERPS) will only bring up local results.
It is an established fact that an overwhelming majority of local SEO searches are based on commercial intent. So it is only natural then that a properly executed Local SEO should improve conversion rates, increase profits, bring in more customers and help raise brand awareness.
Having said that, here are the 3 Steps to dominate your Local SEO Market
- Consistency is king: The customer is a fickle being. He/She is being bombarded with tons of information at the click of a button. In such a case, if your details are sketchy, they will move on to something that is reliable. This is why your NAP needs to be spot on. NAP stands for Name, Address and Phone.
When you are filling out the business details of your company, be sure to have done your homework on knowing how your potential customers will look you up. And then stick to those details across all platforms. According to data collected by ‘Search Engine Watch’, an estimated 65 % of smartphone users contacted the local business using the NAP (name, address, phone number) that was mentioned on the location-based search results on google.
If Google finds irregularities in your NAP, it will not be able to tell which information is accurate and consequently your business will not be included in the search results.
- Get as many citations as possible: Publicity in any form is good for business. In the world of SEO this translates to citations. Getting your business mentioned through a third party listing is like gold for you as it helps Google to verify whether the information you have provided about your business is true or not. The more citations the stronger your reputation and hence the higher you will be in the search results.
Google reviews are another way to go. If more and more people are talking about the positive experience they had with your company, it is only natural that it will influence the user to opt for your brand instead of some other company that has not received as many reviews.
- Make a lasting impression: Most if not all searches will be made by first time customers. Make sure that you make a lasting impression. The importance of an SEO friendly website cannot be underestimated. Not only must all the important information on your site be consistent with what has been put down in your Google My Business listing, but you must also ensure that your website is mobile friendly.
More than three quarter of all searches are done from a mobile so that if your website is clunky or does not guarantee smooth navigation you have already lost the plot. No need to worry as Google provides a free tool that can help you gauge your website’s mobile friendliness so that you can make the necessary adjustments.