5 Ways Web Design Companies Can Simplify Your Sales Processes
February 7, 2022
Article Overview10min read
Although often overlooked, design is one of the most important elements of your website that can simplify a sales process and increase sales. Paired with an effective e-commerce search engine optimization strategy, for a customer to buy a product or service through your website, they need to have an easy to use interface and understand the purchase process. To do that, first, they need to take an interest in your website, which mainly depends on its design. This is why many businesses are now seeking professional web designing services to boost sales. Here are 3 ways how web design companies can simplify your sales process.
Credibility is one of the critical factors that drive sales. 75% of customers’ opinions and response to a company’s website comes from its design. If your web design is outdated, customers won’t see the brand as trustworthy and will choose alternative options, which can turn down potential sales.
A web design company can help you revamp your website’s look and improve its credibility by keeping it updated and on par with the user’s expectations. A clean and modern website makes customers feel much more comfortable browsing and shopping because of the perceived credibility- thereby simplifying your sales processes.
Enhances User Experience
89% of customers shop with competitors after a poor user experience. Especially if your website is outdated and difficult to use, visitors won’t remain on it for more than a few seconds. User experience is a key factor that keeps users engaged in a website.
The easier it is for a customer to understand a website, navigate, and carry out a purchase, the simpler it is for them to make a sale with a positive experience and a shorter sale cycle.
Promotes More Referrals and Recommendations
Customers are now becoming increasingly smarter when making purchasing decisions. They mainly look for referrals and recommendations before buying a particular product or subscribing to a service. Having a good web design will simplify the sale process for customers who will most likely leave a positive feed or a high rating on your page.
They may also recommend your website to official review pages and may even promote your brand on their social media handles. This goes a long way in helping your website drive organic traffic. In turn, a well-designed website can give a good impression on your prospective users through a simplified sales process, and help you nurture your leads and get more conversions.
Keep Users Engaged
Users want to interact with websites that are visually appealing and eye-catching orelse they simply choose or are compelled to leave. Experts say you only have 8 seconds to capture a user’s attention once they land on a website. This also means that you have only 8 seconds to show what your brand is and persuade them to make a purchase.
If all that a user sees as soon as they open your website is an unengaging design with ambiguous messages, there is no way it will turn into a potential sale. It’s estimated that at least 38% of people stop engaging with a website if they find it unattractive, resulting in many lost sales for a company.
A professional web design company can help you create a more visually appealing website that considers user perspectives in a way that is both attractive and engaging for them thereby simplifying your sales processes.
Increases User Loyalty and Retention
When customers find the information they need on your website and have easy access to products, they rarely have any reasons to opt for competitor websites. This increases customer loyalty as people prefer sticking to websites they are familiar with and find it inconvenient to learn how to navigate new websites.
Successful web design creates an emotional connection between your visitors and your brand. These positive connections make your customers trust you more, compelling them to come back. Increasing customer loyalty or retention by just five per cent can roughly raise profits by 25 to 95 per cent.
Responsive designs, high-quality visuals, noticeable call-to-action buttons, and organized navigation are key considerations in creating a website that simplifies sales for the end-user. With the help of a professional web design company or a digital marketing agency, these can be easily incorporated into your website in no time and in an extremely hassle-free manner.