TikTok Launches New Advertising Solutions for Small Business Owners
January 7, 2021
Article Overview10min read
TikTok has launched a brand new Small Business Resource Center, as the platform continues to develop its business choices and ad options. This center includes various case studies – of successful small businesses that have launched on the app -, creative tools or marketing methods and explainers – which are intended to help small and midsize businesses (SMBs) tap into the fast-growing app.
TikTok – Unleash Your Brand’s Creative Side
TikTok, owned by ByteDance, is a video-sharing social networking service that has around 500 million users worldwide. Available in more than 150 markets in 75 languages, TikTok started off as a platform to showcase short-form videos for entertainment purposes. But now, this social media platform has stepped up its game from a video-creation app – solely meant for users to express their creativity – to a marketing and advertising haven. TikTok’s growth as a mainstream social media essential poses an opportunity for early adopter brands and businesses – where many had already witnessed surprising results from having a presence on the app.
As it’s now possible to introduce your business or product to a huge audience in TikTok, the company officially introduced a new brand and platform called “TikTok For Business”, that will serve as an area for all its present and future marketing solutions for brands and businesses.
Recently, this platform released a new resource center that contains a gold mine of insights and resources, especially for small businesses who want to drive the best results for their business and wish to expand their reach through this short form video app.
As explained by TikTok, a resource center is a place that has everything – from success stories (case studies) to creative tools and free webinars (long and short-form) – that you need to grow your small business on its platform. As we noted earlier, the platform includes a range of helpful tools including:
1. Case studies
2. Creative tools for your campaigns
2. Details on TikTok ad and performance metrics
3. Links to a range of other business sources
Let’s check out an example for case studies. The TikTok’s Small Business Resource Center allows you to click into Momentary Ink’s – a temporary tattoo company that went viral on TikTok and Later, soared in summer sales – story and learn the fading ink company’s viral success story.
The report of Momentary Ink is broken down into four segments:
From the above four segments, the solution section is most interesting as it breaks down how the brand polished its TikTok marketing strategy. It shows how the company designs a strategy that is capable of capturing the attention of their audience and driving purchases in a cost-effective way for Summer – which is their peak business season.
TikTok also noted that the brand created a series of In-Feed Ads that shows users testing out the brand’s tattoos and sharing their excitement at how realistic the outcome turned out. Momentary Ink conducted a survey which reported that 40% of their new sales came from these promotions on TikTok.
Small Business Resource Center
In fact, the number of new small businesses has surged even during the pandemic. As per the US Census Bureau, the applications for the employer identification numbers exceeded 3.2 million this year. Furthermore, the hashtag #smallbusiness on TikTok has almost 14 billion views.
The launch of Small Business Resource Center is a big thing for users, who are hoping to increase their sales, traffic, or even general brand awareness through the world’s leading destination for short-form video entertainment, TikTok.
Therefore, it is recommended that if you are advertising social media platforms like Instagram and Facebook, you should also start advertising on TikTok too.
Though 2020 was a turbulent year for TikTok – With a total ban on the app in India, and with an ongoing legal battle for its survival in the US – the platform has managed to grow and is on track to reach a billion users in 2021. With the launch of the Small Business Resource Center, it is expected that a lot more brands will look to expand their digital marketing efforts to the short-form video app in the New Year, and this new resource will give more pointers to it.
TikTok is a great marketing tool. So, utilise it to help your business grow. You can either do this by yourself or have experts do it for you.