Ever Heard How To Incorporate Offline Social Affability To Online Social Media?
April 20, 2017
Article Overview10min read
Your presence on social media and your real presence are two different things. Social media presence is masterminded; you have to schedule posts, time interactions, posts photos and engage with customers. It’s almost like reading a script and playing off it. Everything is pre-planned. This means your real presence is not visible. Consumers may think they know you, but the bottom line is they don’t. They only know a scripted version of you.
Although your personas are different online and offline, may be it is time to combine both and see how it can benefit your social media presence. We all have basic social skills and sometimes carrying them over to your social media platforms may help engage an audience outside of your target niche.
Social media management occupies a significant role in all our interactions. It makes sense you reflect the real persona, the real you to the outside world. First and foremost, be friendly. People recognize friendliness. If you are friendly, others can tell. A virtual screen is not going to block friendliness. You need to use a friendly tone when posting or replying to customer interactions, a smiley face at the end of the post helps. Here are some tips on how to be friendly online; use verbal expressions and avoid typing in CAPS, say nice things and use emoticons.
Social media can be a source of wrong information, if not used responsibly. Unfortunately, some exciting stories and awesome photos can be fake. Fake news seems to traveling fast in different parts of the world nowadays, and social media has been irresponsibly used by people of high standings to spread it. Businesses, take note. People catch onto fake news and inaccurate information. Share content that is trustworthy and reliable. And fact-check statements and claims before posting them.
Be polite on social media networks. Most people on social media become unpredictable. They experience burst of emotions, which seem pretty unreasonable when you compare them in their real lives. In real life, these very people are quite normal. For some reason, social media brings out the worst in some people. Avoid this pitfall. Be courteous to your consumers and followers. Take criticism intelligently, without snapping each time you get a negative response. Learn to deal with negative feedback and less than affirmable reviews gracefully. Turn all this to your advantage and showcase your strong, firm and affable personality to draw people in to your business.
At the same time, do not let your guard down. Act professional and be professional. Have an online presence that is not stiff, but also refrain from talking about the dispute with your annoying neighbour. Businesses should learn to strike a balance and not lose the credibility and respect you have earned.