Why Measuring Social Media Can Help Analyze Your Performance
November 22, 2017
Article Overview10min read
There is no magic formula to figuring out social media performance, except to analyze and test results. Marketers are pretty good at measuring various posts metrics, and engagement of social media accounts and be gleeful when the bar line is trending upwards. And many businesses measure based on likes and comments. While likes offer insight into how people respond to your post, it doesn’t necessarily mean that every like is going to turn into a sale. When it comes to social media performance a social media agency will help to measure the right things.
Every runner has specific goals, whether it is to come first or second or be placed within a certain time, and so should social media marketing be. You need to set a specific goal which is both attainable and measurable. You may want to improve ROI or increase brand awareness, but there has to be a workable goal to direct you on where you are going.
Many marketers suffer setbacks when it comes to measuring social media. The core aim is to make sure you are analyzing the correct data. You need to define attainable, measurable and relevant goals to help you determine the metrics to analyze your social media network performance.
Let’s take it a step further and break it down on how to measure social media marketing ROI.
– Measuring sentiment
– Measuring engagement
– Measuring click-through-rates
– Tracking influence
Here are social media metrics that can offer insight into on how popular your social media accounts are online.
– Audience demographics
– Likes and reactions
– Optimal time for engagement
Sometimes marketers can feel overwhelmed when it comes to performance, analysis and measurement. While there is no single, centralized method, analyzing data from various reports can help you see what tactics have worked and what didn’t. The deeper you dig, the more unexpected discoveries you make.