What Is Your Long Term Social Media Marketing Plan?
September 29, 2017
Article Overview10min read
Most businesses understand social media is crucial to engaging with audiences, but how many of those actually engage? Statistics show only a third of these have a long term social media marketing plan. Experts believe social media helps gain competitive advantage, with this in mind, let’s take a look at the steps your social media company will use to create an action plan, so that your business can experience the success it deserves.
Your customers come first
Identify accurate customer profiles. Most businesses suffer from low engagement because customer profiles are not properly identified. Define your target audience using buyer persona. Your audience needs to see the right message at the right time. The more specifically you target your audience, the more you can promote your business to fit their interests.
Put your fans ahead of everything. They are your voice in the community. If you want to get around them, you have to put their needs first. Let them get a feel of your business before rushing to sell your product or service.
While it is great to have a long term plan on paper it should come with some flexibility. Remember, not everything is set in concrete. You should be able to tweak your plan whenever you feel like it is not working.
Create a consistent band voice. With social media having numerous platforms to engage from, you need to maintain consistency across the board. Consistency will help build trust and establish transparency. Whenever customers see your brand name they will associate it with certain characteristics, these traits should not be compromised.
The big picture matters
Look at the big picture, because it is the big picture that ultimately matters in terms of company success. Marketing components should be separated or looked at as self contained campaigns. It shouldn’t be taken away from the overall marketing plan. Learn to measure in relation to your overall goals.