Why Businesses Need Social Media To Survive
March 31, 2017
Article Overview10min read
The size of your business doesn’t matter; it still needs to reach a wide audience. One of the best ways to reach this audience is through social media. It is obvious to any brand that without social media your business is bound to fail. With millions of active users on social media, you have an audience that is ready-made and at your service. How you tap into this massive potential of consumers is completely up to you.
Let’s look at four top ways why your business needs social media to make it in the digital world.
Large volume of traffic
With social media you can reach a large population. You also get to determine which audience suits your brand best. This is not just about reaching people haphazardly; it is also about who you plan to reach with your product or service and if the partnership will benefit them just as much as you.
Social media boosts SEO
Earning a top spot in search engines is not enough. You need traffic to keep your spot at the top. Search engine crawlers are aware which pages are driving traffic and which are all but forgotten. Optimize your page to earn traffic, and use social media to get you to the top.
A full circle
Social media can be easily shared with others, and not just people on your specific pages. Social media posts are shred by hundreds, of thousands, sometimes millions of people. You get to share it with your audience, they in turn share it with their audience and so it goes on. Until people outside many levels of your audience has seen your post. This is what is so great about social media marketing, and your business certainly needs potential consumers in order to survive.
Response time is quick with social media. You are given a platform where you can respond quickly to customers. The more active you are with your responses the more loyal your customer base becomes. This is not just about tossing some good points onto the web and hoping someone would notice, it is actually having a close and two-way relationship with real people. It makes you less of a corporation and more of a unified group. Besides when you respond to messages and queries, customers keep coming back for more.
People who you didn’t know about will find you through social media and buy from you. When you are on social media. you will soon become part of larger groups that will help make it easier for people to find you.