Top 4 Social Media Marketing Strategies For New Entrepreneurs
August 1, 2017
Article Overview10min read
With so many benefits social media has to offer, it is no wonder thousands of brands use this very platform to connect to customers. If you are a new entrepreneur who doesn’t have too much experience in how social media functions, and would like to create a successful campaign, here’s what you need to know to establish your brand on social media.
For startups and new entrepreneurs, social media offers great leverage. It is one of the best ways to connect to a wider audience than you would ever find through traditional marketing. Businesses now understand the necessity of using social media to promote your brand. There are plenty of benefits at your fingertips which include brand awareness, exposure, recognition, increased brand loyalty, better conversion rates, leads, high search engine ranking, reduced marketing costs, better engagement with followers and improved customer support which can be gained through an effective social media marketing strategy.
When it comes to creating a social media campaign, remember it is not a one time thing. You do not do it once and forget about it thereafter. It is an on-going process which requires timely effort and action. You may be starting your campaign from scratch but it is important to keep the basics in mind.
You need to identify your goal. You should have a clear and precise goal. It can be short-term or long term, but the goal should depend on the overall business objective. What do you plan to do for your brand on social media? Is it to increase brand visibility or gain more followers, for instance.
Once you have done a thorough research into social media, choose your platforms wisely. Different demographics and target markets have different users. While Facebook and Twitter are the most popular, for example, if you are targeting a younger audience they may very well prefer Instagram. It makes no sense if you have accounts on LinkedIn or Google Plus and ignore the platform your audience is already on. You need to be where the customers are.
Customer engagement is crucial to gaining brand exposure. You need to engage and interact with followers frequently. Make them feel appreciated and valued. The more businesses pay attention to followers the more they respond to your message.
In addition, social media also offers the best platform to stay competitive, relevant and current in the industry. This helps with warding off competition and allows you to stay ahead or at least stay in line with the rest of your competitors