Social Media And SEO, How To Integrate The Two Strategies For Higher ROI
April 4, 2017
Article Overview10min read
If you are budget conscious you know it can be a real challenge to connect social media and ROI. Can wall posts and tweeting really translate into sales? Others may wonder if this is the most efficient and effective way to spend your limited resources. These are complex questions and there are no concrete answers After all, not everyone wants to jump onto the social media bandwagon. Instead of recognizing social media as a valuable channel it is regarded as unproven marketing tactics. This is simply not true.
Firstly, social media offers uniquely powerful benefits. You can build stronger, deeper and more insightful relationships with your customers. Social media is now part of a strong SEO strategy and in order for it to succeed social media is the most critical component.
The issue for many marketers, however, is that social media is presented as a standalone campaign rather than a brilliantly combined effort for optimization and integration with SEO. If it is presented as a package it will have the biggest impact. Think about it, search engines rely on quality inbound links, therefore, a competent SEO strategy and link building go hand in hand. When you publish great content, you are rewarded with links. The key is for the SEO company to create worthy content that will be rewarded with authoritative links. As you can see it is all integrated when executed in unison.
Let’s look at critical elements for a great social media and SEO strategy.
Your social media and SEO objectives should be aligned. Add Facebook and Twitter to your SEO. Your goal is to achieve high rankings through SEO and social media will help you get there.
Higher ranking and traffic are not end-goals. What you need is qualified traffic that will lead to sales. Work on ranking for relevant keywords that will drive this kind of traffic to your website.
Your SEO agency can create a good content strategy. Produce targeted and valuable content for different audiences and segments. Once again what you need is qualified traffic that leads to conversions. Understand what customers are looking for and create content based on trends and themes to maximize relevancy.
Once you have developed a social media strategy don’t just let it sit there. There is no vacuum for it to exist in. Optimize your social media efforts using SEO to drive your target audience to your social media networks. Social media and SEO can be integrated to produce the best possible results and new marketing opportunities.