Create Effective SEO Strategies And Learn How To Sustain Them
July 3, 2017
Article Overview10min read
Strategy and tactics, one cannot do without the other. A strategy is not about size but expands because of proper planning and effectiveness. Tactics are a component of your strategy. These are steps of the strategy. Whether you are a business, consultant or agency you need to create a SEO strategy. This is both compelling and challenging. There’s already a marketing strategy in place before you decide to add the SEO element to it. It is naive to think you can lay out your SEO strategy without giving consideration to existing policies and politics.
You need to have a plan, understand the loopholes and existing players. Work with business goals, incorporate them into the SEO strategy, not against them. You have been dealt with a hand, now play it.
This is not just about putting pen to paper, it is more about taking a shovel and digging first. It is a document that is more akin to live communication. It indicates that everyone remains on the same page. There should be no different versions. When different people are following different versions, it sucks out the efficiency of the whole strategy.
Let’s look at some common outlines of the SEO document.
– Timeline details
– Prospective customer details
– Details about demographics
– Details of competitors
– Product demand
Once you have gathered the details, it is time to move onto development. Keep the momentum going. Do not let it sit because it will have reason to slide into slumber mode. It is a plan, and you need to treat it like one. There are steps, future considerations and dependencies. Use a visual format to make the plan clearer to your team. Sometimes visuals are more effective at giving people insight than concepts and words.
Look at these questions before you finalize your SEO strategy.
You need a great company vision statement. It needs to inspire, and if properly executed it will have a better chance at succeeding.
Have measurable goals. Are you trying to make money? How much money do you plan to make? Or are you trying to bring in new clicks and impressions to the website?
Your goal should be grounded in reality. Use your research data to understand what and how much can be achieved. Agree upon goals with your team so everyone is on the same page.
Be time bound. Dates should be assigned to each step of the plan. This cannot be executed haphazardly. You need a start date, and a finish date.
Who is your audience? This is the most critical part of the plan. Your audience is not just numbers or analytic. It is also based on their needs. Understanding your audience creates direction.