Double Your Search Traffic With These SEO Techniques
June 20, 2017
Article Overview10min read
Do you want to increase your web traffic? Understanding SEO is the first step. Right now, your content is being searched by people all over the world. What can you do to draw in this traffic?
First, it helps to understand why your website may not be attracting the traffic you expected to see. You can start by conducting a site audit. Auditing your website is similar to auditing financial accounts where you figure out what your current standing is and how you can make smarter decisions to improve in the future. When you audit the website take a closer look at the overall performance of the site, set new goals if you need to and implement a new strategy to achieve these goals.
Learn what your users want. Every audience or target group wants something and it is up to your business to identify it. Your focus should be to obtain data from the user and use it to build a stronger presence on search engines. What does your target audience want? Once you identify their needs you will have a better understanding of the type of content that is required to help draw them in.
Your landing pages need to be optimized. Design a useful and resourceful landing page that will lead to sales. The more landing pages you have, the more openings you can give your audience to visit your website. Not every marketer grasps the importance of a specific landing page, and thus, may miss out on golden opportunities to increase website traffic. Have different variations of landing pages, test them and see which ones perform better.
Your website should be mobile friendly. Do not lose out on mobile traffic. With millions of people constantly on their mobile devices, this makes up a large audience that marketers don’t even tap into. This is all traffic that you can bring to your site. Statistics indicate you cannot do without a mobile friendly site anymore. Responsive web design is aimed at allowing web pages to be viewed according to the person’s preferred screen size.
Use infographics to grow your website. Complex information can be conveyed through infographics. Most people learn visually which means graphics are more identifiable when it comes to understanding content that is right in front of you. Infographics can increase website traffic. A SEO agency will pay attention to the info part just as much as the graphics part. You need to have quality facts to back up a good design.