How SEO Can Compliment Your Content Marketing Strategy
June 20, 2017
Article Overview10min read
Just a decade ago, content and SEO were two separate elements that didn’t have much to do with each other. Things have changed dramatically since. SEO is now viewed as part of an element which contributes to the success of content marketing. When it works together it creates businesses unimaginable growth and success.
A SEO agency should collaborate with the content marketing team when decisions are made about content creation. Content marketing is not limited to articles and blog posts and SEO isn’t just about keywords. It is much more than that. For content to be successful there should be a SEO strategy in place. Keywords should be added to well-rounded content if it is to have any impact on search engines and visitors.
For instance, if you are a shoe retailer and want to get ranked for best shoes or best running shoes, you can do some research to understand what prospective buyers are looking for and what type of content they hope to read. Once you can answer these questions you should be able to create content that kindles their interests.
Content shouldn’t be all about achieving keyword density. It should also be to communicate with your viewers and resonate with them. Content shouldn’t feel irrelevant. It should be relevant and current. Visitors should feel deeply connected to it. Add value to your content and provide the information they need. Your content should help solve their problems. It should acknowledge their feelings and create a sense of empathy. The ultimate goal is to make your content memorable so that it cannot be ignored.
When you combine SEO and content marketing, it is almost like a magical combination. In fact, it is smart SEO analysis. By tracking keywords and understanding the behaviour patterns of visitors you can create valuable content integrated with SEO to make a case for visitors to stay on your web page. You can gauge the questions and answer them before any doubt pops into their minds. Your content based on SEO strategy will delight an audience and increase the traffic coming to your website.
It is vital to measure how your SEO strategy impacted the content marketing plan. Does the volume of traffic change over time and which articles were the most effective using SEO? If you create valuable content for your target audience using a carefully planned SEO strategy, it will increase visitor traffic and move in the right direction.